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SoFi

Brand

3.6

Company overview

SoFi is a values-driven company on a mission to help our members get their money right. We create modern financial products and services that help people borrow, save, spend, invest, and protect their money better, so that they can achieve financial independence and realize their ambitions—from owning a home to saving for retirement, paying off their student loans, and more. CFL #6054612; NMLS #1121636 (www.nmlsconsumeraccess.org) Advisory services through SoFi LLC, a registered investment advisor. SoFi Checking and Savings is offered through SoFi Bank, N.A. Member FDIC. SoFi MoneyTM is offered through SoFi Securities LLC, member FINRA/SIPC.
Founded in 2011
San Francisco, California, USA
5.8K employees (454 in marketing)
www.SoFi.com
61% recommend to a friend
55% positive business outlook

Salaries

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People

Marketing leadership

Alyssa Ahkuoi
Alyssa Ahkuoi
Executive Assistant to Chief Marketing Officer
At the company for 2 years 1 month
Lauren Stafford Webb
Lauren Stafford Webb
Chief Marketing Officer
At the company for 7 years 3 months
Jean-Michel Hoffman
Jean-Michel Hoffman
Vice President, SoFi Brand
At the company for 8 years 7 months
Matthew Labouvie
Matthew Labouvie
VP, Head of Affiliate Marketing
At the company for 3 years 2 months

Hiring activity

Open marketing jobs over time

60 open now

Headcount trend

Company growth over the last 12 months

Headcount +28.5% year over year

Funding

Total funding

$12.3B

Last raise

$1.5B

Post IPO Equity, 3 months ago

Funding history

Dec 2025

Post IPO Equity SoFi · $1.5B

Jul 2025

Post IPO Equity SoFi · $1.5B

Apr 2025

Post IPO Debt SoFi · $3.2B

Mar 2025

Post IPO Debt SoFi · $697.6M

Jan 2025

Post IPO Debt SoFi · $525M

Mar 2024

Post IPO Debt SoFi · $750M

Audience

Monthly website visitors
22.6M
Month over month-5.6%
Quarter over quarter+0.7%
Top sourceDirect (68.9%)
Ad budget per month$20.7M
Average search rank40.7
Traffic source mix
Direct
68.9%
Search
26.6%
Referral
3.1%
Paid referral
0.7%
Social
0.6%

LinkedIn followers

Follower count and growth

Total followers

469.3K

12-mo growth

+11.5%

Monthly growth

+1.3%

News

Links

www.SoFi.comLinkedInCrunchbaseX (Twitter)
Glassdoor