Marketing Specialist, Direct Mail/Email Buyer

Responsibilities

• Campaign planning and execution: Plan, buy, and manage direct mail, aggregator, and email campaigns from audience selection through delivery, in line with acquisition goals and budgets.
• Audience and list strategy: Partner with Data & Analytics on audience targeting, list selection, modeling, and suppression strategies to improve response and quality.
• Aggregator management: Manage relationships, bids, budgets, and performance with insurance aggregators and marketplace partners; identify and evaluate new partners and opportunities.
• Vendor negotiation: Negotiate rates, terms, and placements with list providers, print and mail vendors, email partners, and aggregators.
• Testing and optimization: Design and run tests across audiences, offers, creative, timing, and bids; analyze results and apply learnings to improve CPA, ROI, and volume.
• Budget management: Track spend, pacing, and forecasts by channel; flag variances and recommend reallocation as needed.
• Reporting and insights: Build regular performance reports and communicate findings and recommendations to the Manager and senior leadership.
• Cross-functional collaboration: Coordinate with Creative, Marketing Operations & Trafficking, and Product on creative, offers, timelines, and approvals.
• Compliance: Ensure campaigns follow applicable regulations and company standards, including CAN-SPAM, privacy requirements, and insurance advertising rules.
• Market awareness: Monitor competitor activity, industry trends, and new channel opportunities.

Requirements

• Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
• Experience: 3+ years of experience in direct response or performance marketing, with hands-on experience in direct mail, email, aggregators, or affiliate and partner channels. Specifically, experience with segmentation and personalization preferred, including using customer data and behavior to determine appropriate messaging.
• Optimization: Strong understanding of email testing and optimization, including subject lines, creative, CTA, cadence and journey testing.
• Analytical skills: Strong analytical ability and proficiency in Excel; comfortable evaluating campaign data, response rates, and CPA and ROI metrics.
• Negotiation and vendor management: Demonstrated ability to manage vendors and negotiate favorable terms.
• Organization: Excellent attention to detail, with the ability to manage multiple campaigns and deadlines.
• Communication: Strong written and verbal communication and collaboration skills.

Preferred

• Experience in insurance or other regulated financial services, and familiarity with insurance aggregator or comparison marketplaces.

Benefits

• 4 weeks accrued paid time off, 8 paid national holidays per year, and 2 floating holidays
• Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)
• Annual 401(k) Employer Contribution
• Free onsite gym and health center at our Woodbridge Location
• Resources to promote Professional Development (LinkedIn Learning and licensure assistance)
• Robust health and wellness program and fitness reimbursements
• Various Paid Family leave options including Paid Parental Leave
• Tuition Reimbursement