Responsibilities

• Drive day-to-day engagement and retention marketing for Checking & Savings, with core KPIs on deposits and direct deposits across our existing member base
• Grow and retain balances and direct deposit relationships by identifying the highest-leverage member segments, sizing the opportunity, and building the plan to move them
• Own the promotions, sweepstakes, and offers tied to your KPIs, from offer construction and setup through launch, compliance review, and post-campaign analysis, working directly with the technical teams that build and implement them
• Develop sophisticated segmentation and testing programs, designing audience and offer tests that identify and unlock incremental value across the member base
• Partner closely with Lifecycle Marketing to design, launch, and optimize engagement and retention campaigns across email, push, in-app, and other owned channels
• Work with product and engineering on product-led experiments: in-product prompts, feature surfacing, and flows that drive direct deposit and balance growth among established members
• Reduce churn and reactivate dormant members through member segmentation, targeted offers, and disciplined testing
• Build the measurement plan and own the readout: define success up front, read results with an eye toward incrementality, and turn findings into concrete recommendations for the next cycle

Requirements

• 4+ years of product marketing, growth marketing, lifecycle marketing, or closely related experience, preferably in fintech, banking, or another regulated consumer category
• Analytical Thinking: Strong quantitative skills and comfort in spreadsheets and Business Intelligence tools. You can build a segmentation, run a cohort or retention analysis, size an opportunity, read a test result, and clearly explain what happened and why
• Strategic Thinking: Ability to connect day-to-day execution to business outcomes, prioritize where it matters, and make a reasoned case for a recommendation
• Cross-Functional Collaboration: Proven experience working closely with cross-functional teams, especially Product and technical/engineering partners. You can translate marketing needs into requirements a technical team can build against
• Experimentation: Experience designing and running tests in campaigns, in product, or both and distilling results into insights others can act on
• Project Management: Ability to manage multiple concurrent campaigns, dependencies, and deadlines without losing the details
• Communication: Write clearly and concisely; can brief a creative team and present a readout to partners with equal ease
• Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things)
• Bachelor's degree required

Preferred

• Experience marketing banking or deposit products, particularly around direct deposit or balance growth
• Experience with segmentation and audience targeting against a large customer base
• Experience building and running promotions, sweepstakes, or offer and bonus mechanics
• Working familiarity with SQL and Business Intelligence tools such as Tableau
• Experience operating in a regulated environment alongside legal and compliance partners

Benefits

• To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!