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SoFi

Brand

3.6
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
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  • Insights
  • Jobs

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Open positions59 open marketing positions

SoFi logo

Lifecycle Technical Project Manager

SoFi

Cottonwood Heights, UT (On-site)

$112K/yr - $140K/yrIn-houseFull-time
1 day ago
SoFi logo

Brand Director, Social Strategy

SoFi

San Francisco, CA (Remote)

$131K/yr - $226K/yrIn-houseFull-timeSenior level8+ years exp.
3 weeks ago
SoFi logo

Content Strategist, Podcasts & Video (Part time)

SoFi

New York City, NY (On-site)

$55/hr - $62/hrIn-houseFull-timeMid level3+ years exp.
3 months ago
SoFi logo

Content Strategist, Podcasts & Video (Part time)

SoFi

San Francisco, CA (On-site)

$55/hr - $62/hrIn-housePart-time
3 months ago
SoFi logo

Content Strategist, Product Education (Part time)

SoFi

San Francisco, CA (On-site)

$55/hr - $62/hrIn-housePart-time
3 months ago
SoFi logo

Senior Content Strategist

SoFi

New York City, NY (On-site)

$106K/yr - $198K/yrIn-houseFull-timeSenior level8+ years exp.
3 months ago
View all 59 jobs

Company overview

SoFi is a values-driven company on a mission to help our members get their money right. We create modern financial products and services that help people borrow, save, spend, invest, and protect their money better, so that they can achieve financial independence and realize their ambitions—from owning a home to saving for retirement, paying off their student loans, and more. CFL #6054612; NMLS #1121636 (www.nmlsconsumeraccess.org) Advisory services through SoFi LLC, a registered investment advisor. SoFi Checking and Savings is offered through SoFi Bank, N.A. Member FDIC. SoFi MoneyTM is offered through SoFi Securities LLC, member FINRA/SIPC.
Founded in 2011
San Francisco, California, USA
5.8K employees (454 in marketing)
www.SoFi.com
61% recommend to a friend
55% positive business outlook

People

Marketing leadership

Alyssa Ahkuoi
Alyssa Ahkuoi
Executive Assistant to Chief Marketing Officer
At the company for 2 years 2 months
Lauren Stafford Webb
Lauren Stafford Webb
Chief Marketing Officer
At the company for 7 years 4 months
Jean-Michel Hoffman
Jean-Michel Hoffman
Vice President, SoFi Brand
At the company for 8 years 8 months
Matthew Labouvie
Matthew Labouvie
VP, Head of Affiliate Marketing
At the company for 3 years 3 months

Hiring activity

Open marketing jobs over time

59 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$12.3B

Last raise

$1.5B

Post IPO Equity, 3 months ago

Funding history

Dec 2025

Post IPO Equity SoFi · $1.5B

Jul 2025

Post IPO Equity SoFi · $1.5B

Apr 2025

Post IPO Debt SoFi · $3.2B

Mar 2025

Post IPO Debt SoFi · $697.6M

Jan 2025

Post IPO Debt SoFi · $525M

Audience

Monthly website visitors
22.6M
Month over month-5.6%
Quarter over quarter+0.7%
Top sourceDirect (68.9%)
Ad budget per month$20.7M
Average search rank40.7
Traffic source mix
Direct
68.9%
Search
26.6%

News

SoFi Stock Is a Table Pounder at $25: Here’s Why You Should Buy The Dip
Nov 24, 2025 • Yahoo Finance
SoFi: An Exceptional Business With A Premium Price Tag
Nov 24, 2025 • Seeking Alpha
Where Will SoFi Technologies Stock Be in 10 Years?
Nov 22, 2025 • The Motley Fool

Links

www.SoFi.comLinkedInCrunchbaseX (Twitter)
Glassdoor

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Headcount +28.5% year over year

Mar 2024

Post IPO Debt SoFi · $750M

Referral
3.1%
Paid referral
0.7%
Social
0.6%

LinkedIn followers

Follower count and growth

Total followers

469.3K

12-mo growth

+11.5%

Monthly growth

+1.3%

Salaries

Median base

$156,000

Median total

$156,000

Median experience

8 years

Submissions

11

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SoFi insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2011
Headquarters
San Francisco, California
Employees
1001-5000
28.5% growth last 12mo
Marketing team
454
8% of company
97 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Late-stage · Growing 28.5% last 12 months · More mature · Recently funded
Trend
2021-06-28 -> 2025-12-15
Headcount (12 months)
+28.5%
Last funding round
3 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
22.6M
Month over month-5.6%
Quarter over quarter+0.7%
Top sourceDirect (68.9%)
Traffic source mix
Direct
68.9%
Search
26.6%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
150 competitor sites
Search traffic: 1.2M organic clicks / 6.1M paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+90,106
Ad budget per month
$20.7M
Average search rank
40.7
Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result
8 / 5
2 reviews saved
Reviews month over month
—
Reviews quarter over quarter
0%
Reviews year over year
—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result
13 open jobs
Open jobs trend: —
Trend

Marketing team size

Shows saved marketing team size.

454
8% of the company • 97 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 454.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.6 / 5
Work-life balance
3.5 / 5
Culture
3.5 / 5
Diversity & inclusion
3.6 / 5
Recommend to a friend
61%
Positive business outlook
55%

Funding

Shows saved funding data.

Total funding
$12.3B
Last raise
Post IPO Equity
3 months ago
Funding details
Amount raised
$12.3B
Last round
Post IPO Equity
Last fundraise
3 months ago

News

Shows saved company news.

SoFi Stock Is a Table Pounder at $25: Here’s Why You Should Buy The Dip
Nov 24, 2025 • Yahoo Finance
SoFi: An Exceptional Business With A Premium Price Tag
Nov 24, 2025 • Seeking Alpha
Where Will SoFi Technologies Stock Be in 10 Years?
Nov 22, 2025 • The Motley Fool
3.1%
Paid referral
0.7%
Social
0.6%

Total followers

469.3K

12-mo growth

+11.5%

Monthly growth

+1.3%

2023-08-01 -> 2026-03-01
Open jobs growth
—
Biggest role change
—
Latest open role
Staff Software Engineer, SMB