Print Marketing Manager

Waterloo, IA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 1 day ago

Job Summary

Own the end-to-end Print marketing programs from strategy to execution, including integrated campaigns, product launches, lead routing, and enablement assets, while maintaining Pardot/Salesforce tooling and campaign reporting.

  • Lead multi-channel Print campaigns and product launches across regions and segments
  • Manage Pardot and Salesforce setup, forms, scoring, and attribution
  • Develop sales collateral, onboarding materials, and enablement for reps

Job Description

Responsibilities

  • Plan, build, and launch integrated Print campaigns (email drips, direct mail, landing pages, playbooks) across specialties, geographies, and customer segments.
  • Develop and launch new Print products and programs, including positioning, pricing support, and rep training materials.
  • Support our online print management (OPM) platform with catalogs, templates, and campaigns.
  • Own Pardot administration and Salesforce campaign setup, including forms, drip programs, segmentation, scoring, and attribution.
  • Manage lead routing to sales and direct the Sales Enablement Coordinators' Print work.
  • Produce sales collateral and on-demand prospecting tools (one-sheeters, catalogs, playbooks).
  • Publish web and landing pages, and enforce brand, voice, and style standards.
  • Partner with production and estimating so every program we market is one the plant can deliver.
  • Keep reps current on campaigns and assets, and use field feedback to improve them.
  • Plan Print trade show and conference presence, including booth materials and follow-up.

Requirements

  • BA/BS in Marketing, Communications, or similar degree.
  • 3+ years' experience in B2B marketing with hands-on campaign execution.
  • Proficiency in Pardot or a similar platform, and experience reporting in Salesforce.
  • Strong, plain-language business writing, plus comfort with HTML and CMS-based web publishing.
  • Highly organized project manager able to run multiple campaigns at once.
  • Commercial print, direct mail, or healthcare industry experience a plus.
  • Familiarity with Adobe Creative Cloud or similar design tools.
  • Experience supporting and presenting to a B2B sales team.
POS Professional Office Services logo

POS Professional Office Services

4.2 Glassdoor

Since 1970, POS has worked with healthcare practices providing patient and practice marketing communications. Our products and services include Print, Graphic Design, Mail Services, Patient Payment Services, Digital Messaging and online healthcare technology solutions. Everything we do is customized with your brand, so every brochure, statement, form, electronic message and marketing piece has a consistent look and message for your patients.The value-add POS provides is our ability to provide ideas and print samples that are being used to engage patients in their health and wellness.

Waterloo, Iowa, USA
243 employees (30 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Direct Mail Marketing median pay in the United States

$88K/yr

Most pay falls between $70K and $125K. Based on 62 salaries.

See all POS Professional Office Services salaries

Marketing Team

Marketing Team Size
14 (6% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
371K
Traffic Source Mix
Search
2.7%
Direct
48.7%
Referral
34.5%
Social
2.4%
Paid
0.5%

Headcount Trend

Current headcount: ~243
POS Professional Office Services logo

Print Marketing Manager

POS Professional Office Services · Waterloo, IA · On-site