Marketing Manager II (Product)

Responsibilities

• Own and develop product outreach, web, and content strategies for Veeam Data Platform to support customer acquisition and expansion.
• Manage the lifecycle of related marketing assets, ensuring accuracy and relevance.
• Develop a strong understanding of the product and communicate its practical benefits through clear, customer-focused stories.
• Collaborate with Product Management and Product Strategy teams to understand product value and develop compelling content for new Veeam innovations.
• Design and support campaigns using technical expertise to create interactive Storylane and dynamic demos, presenter-led demonstrations, technical videos, and webinars.
• Develop and execute launch assets for new technologies and product support.
• Translate complex technical capabilities into clear benefits that resonate with end users and partners, helping attract prospects and retain existing customers.
• Work with the Product Marketing team to refine Veeam's market positioning using knowledge of competitive landscapes and buyer personas.
• Build and apply deep knowledge of Ideal Customer Profiles (ICPs), buyer personas, and key use cases to strengthen messaging, targeting, and content strategy for a technical product.
• Communicate data resiliency benefits effectively to both executives and technical practitioners.

Requirements

• 5–10 years of experience in B2B software roles, such as technical sales, sales engineering, product marketing, or product management.
• Strong technical knowledge; experience in backup, recovery, security, or monitoring is preferred.
• Strong business acumen and the ability to communicate complex concepts in terms of business value.
• Experience managing pipeline activities day to day, working closely with Campaigns, Marketing Operations, and Analytics teams, and identifying corrective actions when campaigns or sales indicate underperformance.
• Strong storytelling skills, with the ability to communicate compelling technical visions verbally and in writing to drive business results.
• Ability to present product use cases to both technical and non-technical audiences.
• Data-driven mindset, with a focus on establishing and improving metrics, KPIs, and business impact.
• Innovative approach, with the ability to challenge existing practices, experiment with new ideas, and support market and mindshare growth.
• Proactive leadership skills and the ability to manage multiple projects independently and develop new initiatives.
• Collaborative approach to working with teams, building alignment, and delivering shared goals.

Preferred

• Experience with software, cloud, or as-a-Service (aaS) delivery.

Benefits

• Unlimited paid time off.
• 12 paid holidays, including four global VeeaMe Days for self-care.
• 24 paid volunteer hours annually through Veeam Cares.
• Paid parental leave: 8 weeks for all parents and 16 weeks for birthing parents.
• Medical, dental, and vision coverage starting on the first day.
• Mental health support, therapy sessions, and digital wellness tools through the Employee Assistance Program.
• 401(k) retirement plan with company matching contributions.
• Fertility, adoption, and surrogacy support through Maven.
• AirVet 24/7 virtual veterinary care at no cost.
• Legal services, identity protection, and supplemental health insurance options.