Director of Product Marketing

Responsibilities

• Lead Product Marketing for Farsight & Emerging Products: Own product marketing for your portfolio. Use customer, market, and competitive research to shape positioning, inform pricing, and develop GTM strategy with the CMO and your Product and Sales partners.
• Develop and Execute Strategic Campaigns: Partner with BU and GTM leaders to develop and execute the Edge Mission Command, Agile Targeting, and Expeditionary Mobile Ops campaigns supported by Farsight and Emerging Products.
• Build the GTM Kit & Sales Enablement Assets: Own the writing, design, maintenance, and adoption of your portfolio’s GTM assets, including sales decks, slick sheets, competitive battlecards, customer case studies, product videos, demos, and white papers.
• Execute Email Marketing: Develop product-specific nurture content and sales outreach emails within Reveal’s centralized email marketing program, coordinating with Sales, Product, and Marketing Operations.
• Drive Product Announcements: Develop messaging, customer evidence, and supporting assets for product launches, contract awards, and fielding milestones, coordinating with the Director of Product Marketing, Communications, Social Media, Product, and GTM partners.
• Support Tradeshows & Field Demos: Own product messaging, content, and demo narratives for your portfolio at tradeshows, BattleLab, and field demonstrations. Partner with Events, Product, and Sales to engage priority customers, capture customer feedback, and advance opportunities.
• Drive Lead Generation & Measure Success: Maintain monthly and quarterly scorecards tracking qualified lead generation, target customer engagement, sales enablement adoption, and pipeline progression for your portfolio. Partner with Sales to convert engagement into qualified opportunities and use results to refine strategy and tactics.

Requirements

• An entrepreneurial mindset, mission-driven work ethic, and a high standard of excellence and culture.
• 10+ years of experience in Product Marketing, GTM Marketing, or a similar role at a high-velocity defense tech company or startup.
• Experience in defense technology, national security, or government-facing technology markets, with an understanding of how user needs, technical evaluation, funding, and acquisition shape purchasing decisions.
• Demonstrated ability to develop product positioning and execute GTM campaigns in partnership with Product and Sales.
• Strong customer research and market analysis skills with the ability to turn insights into actionable recommendations re: pricing, positioning, and GTM tactics.
• Exceptional written and verbal communication skills. Ability to write compelling narratives, key messages, and sales materials (no AI-generated copy) that translate product capabilities into customer value.
• Demonstrated ability to create high-quality sales enablement assets, customer case studies, product videos, and demo content that support adoption and commercial growth.
• Strong analytical and project management skills, with the ability to track meaningful KPIs, manage competing priorities, and deliver high-quality work.
• Demonstrated ability to roll up your sleeves to write, design, build, and edit digital and video assets using Adobe, Figma, Canva, and Google Slides; manage projects; and build trusted partnerships across Product, Sales, Engineering, and Marketing.

Benefits

• Medical, Dental, Vision coverage
• HSA/FSA options
• Parental Leave
• 401(k): 100% match for the first 6% contributed
• Unlimited Paid Time Off
• Home Office Stipend