Senior Product Marketing Manager

Responsibilities

• First Week: Dive into our onboarding curriculum in Notion and learn Kit's product, pricing, and current positioning. Attend Get-To-Know-You (GTKY) meetings with marketing, sales, Solutions Consultants, RevOps, and Creator Success. Get access to our CRM, call recordings, and product analytics, and start listening to recent sales calls. Understand how product marketing currently works at Kit
• First Month: Shadow 15+ sales calls and talk with 10 established creators, including recent wins, losses, and churned accounts. Audit the sales content reps use today and how product usage currently routes accounts to sales. Set baselines with RevOps for win rate, sales cycle, deal size, and expansion revenue. Share a written point of view with the entire growth team on who our established creator buyer is and the three biggest gaps in how we sell to them. And an action plan on how we can win these creators.
• First Six Months: Define the ideal customer niches and buying personas. Ship a messaging framework for these personas, tied to outcomes like revenue per subscriber, deliverability, team workflows, and safe migration, and make sure it fits Kit's broader story. Build the core deal toolkit: first-call and demo narrative, discovery guide, pitch deck, business case template, security and deliverability one-pagers, a migration plan, and competitive battlecards. Build and execute GTM tactics needed in order to drive MQLs and ultimately new MRR attributed to the sales funnel.
• First Year: Sales runs on messaging and tools you built, pitch with confidence and we drive 2X inbound MQLs from when you started. You’ll own and lead our channel strategy, setting the vision, driving cross-functional alignment, and partnering with Marketing to bring it to life. You'll run a quarterly win/loss program and share what you learn openly, build a clear path for sales leads on our website, and make sure launches that matter to larger accounts ship with both a self-serve and a sales-assisted version. Your work has a direct impact on helping Kit reach $100,000,000 ARR while protecting the self-serve engine that got us here.

Requirements

• 7+ years in B2B SaaS product marketing, including at least 2 years supporting a sales team selling to mid-market and/or larger accounts
• Added a sales-led motion on top of a product-led one at a high-growth company, and can show what changed before and after with clear metrics
• Built a deal toolkit and enablement program from little or nothing, and tied it to a sales metric like win rate or deal size
• Ran a win/loss or customer research program that changed how a team sold or built
• Ran an expansion or account-based program for an existing customer base (nice to have)
• Worked in email, martech, or the creator economy
• You lead without a formal title. You align sales, product, RevOps, and finance on goals, trade-offs, and what success looks like, then keep things moving.
• You advocate for creators in decisions, and you protect the self-serve experience instead of pushing every account toward sales.
• You act with urgency and stay focused on hitting OKRs and owning outcomes.
• You work in public. You share findings, drafts, and the reasoning behind decisions so others can build on them.

Preferred

• Pricing and packaging input for a new tier or add-on (nice to have)
• Ran an expansion or account-based program for an existing customer base (nice to have)

Benefits

• Profit Sharing
• Kit equity
• 401k with a 5% match
• We cover up to $2,280 per month toward medical premiums, with dental and vision premiums fully covered. We offer Health Insurance plans through Aetna
• $2,000 equipment allowance for your first two years, $1,000 budget every following two years. Company-provided laptops are issued to every Kit team member and are not included in the equipment budget
• Individual learning + development budget ($3,500/year)
• Creator meetup budget ($50/month) to connect with creators over coffee, lunch, or other in-person meetups
• Gender affirming benefits
• Childcare benefit up to $3,000 annually through JOON
• Twenty (20) days of paid time off during each year of employment