Director, Lifecycle Marketing at Blueprint | USA | $170K/yr – $215K/yr

Blueprint

Director, Lifecycle Marketing

USA (Remote)

$170K/yr – $215K/yrDirector/Executive7+ years expFull time

Posted 3 months ago

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Job Summary

Drive lifecycle marketing strategy and revenue from owned channels, leading a team to optimize lead-to-purchase journeys and multi-channel programs.

Own lead-to-purchase conversion programs across welcome flows, abandonments, and lifecycle touchpoints.
Must-have: 7+ years in lifecycle/CRM with at least 2 years leading a team.
Standout: direct mail expertise and strong Klaviyo fluency for end-to-end optimization.

Job Description

Responsibilities

Lead-to-customer conversion. The flows, touchpoints, and offer strategy that move subscribers and site visitors to first purchase. This includes welcome series, browse and cart abandonment, lead nurture, and direct mail programs targeting warm leads.
Retention P&L. Revenue from email, SMS, and other owned channels, plus LTV, repeat purchase rate, and churn/reactivation for subscription customers.
Lifecycle strategy end-to-end. The full journey map, including pre-purchase nurture, welcome, post-purchase, replenishment, winback, VIP, and subscription lifecycle, along with segmentation, cadence, channel mix, and offer economics. You must be able to build a future-looking business case.
Direct mail program. Partnering with vendors and internal ops to design and measure DM touchpoints for lead conversion, reactivation, and high-value cohorts.
Campaign and flow execution. A team producing a high volume of promotional campaigns and evergreen automations, with a rigorous testing program behind both.
Team leadership. Setting priorities, unblocking, and supporting the analysis of your team’s work.
Measurement. Incrementality testing, holdouts, attribution, and reporting on results.
You think in systems (journeys, cohorts, LTV) rather than one-off sends.
You understand that a lead is an asset with a decaying value, and you build programs accordingly.
You're opinionated about craft but not precious. You'll kill your favorite flow if the data says to.

Requirements

7+ years in lifecycle, retention, or CRM marketing, with at least 2 years managing a team.
Scaled owned-channel revenue at a DTC or consumer e-commerce brand, ideally one doing $50M+ annually.
Built and optimized lead-to-purchase conversion programs: welcome flows, nurture sequences, abandonment recovery, and multi-channel touchpoint strategy.
Hands-on experience with direct mail as a conversion or retention channel, including vendor management, list strategy, creative, and measurement.
Deep fluency in Klaviyo is a must. You can build a flow yourself, but you also know when to hand it off.

Preferred

Experience with loyalty programs is a strong plus.
Experience with complex segmentation is a strong plus.

Benefits

benefits
equity + benefits
equity

Blueprint

3.4 Glassdoor

Blueprint is redefining the data solutions ecosystem. Headquartered in the greater Seattle area with employees across the US and Europe, Blueprint is a technology solutions firm that is committed to delivering an informed world. Focusing on customer experience and intelligent supply chain in manufacturing, retail, financial services and health and life sciences, we enable digital transformation by offering technology solutions that build digital culture, make employees more productive, improve satisfaction and increase revenue.

Founded in 2013

Bellevue, Washington, USA

748 employees (106 in marketing)

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