Responsibilities

• End-to-end journey architecture — Design and optimize lifecycle programs across onboarding, engagement, monetization, and retention. You’ll own everything from segmentation strategy to journey logic to creative testing and performance readouts.
• Automation at scale — Build and evolve sophisticated, trigger-based workflows powered by behavioral data, real-time signals, and predictive inputs.
• Revenue attribution and performance — Own how lifecycle impact is measured. Build clear attribution models, quantify incremental lift, and translate performance into actionable insights for senior leadership.
• Experimentation and optimization — Establish a rigorous test-and-learn culture. You’ll design experiments, interpret results, and continuously improve conversion, engagement, and LTV.

Requirements

• Proven lifecycle ownership — 6–10 years of experience owning lifecycle as a revenue-driving channel — not just executing campaigns, but building systems that scale.
• Deep platform expertise (Iterable required) — You can design and build complex, multi-step journeys, dynamic segmentation, and event-driven triggers without relying on engineering for day-to-day execution.
• Strong analytical mindset — You use data to make decisions — whether that’s evaluating experiment results, diagnosing funnel drop-offs, or identifying high-impact opportunities. You can translate complexity into clear, actionable insights.
• Operator and strategist — You can zoom out to define the roadmap, and zoom in to QA a campaign. You move fluidly between strategy and execution without losing momentum.
• Executive communication — You can clearly articulate performance, tradeoffs, and opportunities to senior stakeholders — and influence decisions without needing formal authority.
• High ownership, low ego — You operate with urgency, prioritize what matters, and follow through. You don’t need heavy process to get things done.

Benefits

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.