Responsibilities

• Owns the lifecycle automation strategy and governance for end-to-end marketing workflows and journeys within Salesforce Marketing Cloud.
• Advances FIU Online's personalization, journey orchestration, and adaptive content strategies to drive measurable lifecycle outcomes.
• Establishes and evolves customer segmentation and data extension frameworks that enable personalized, scalable engagement across the lifecycle.
• Leads cross-functional reviews of creative assets, audience data, and technical set-up to ensure accuracy, consistency, and adherence to channel best practices.
• Presents campaign insights, retention trends, and growth opportunities to senior leadership in clear, actionable terms.
• Defines and oversees A/B and multivariate testing frameworks to optimize subject lines, creative, and cadence, driving measurable improvements in engagement, conversion, and retention outcomes.
• Own marketing performance measurement, ensuring campaign KPIs are analyzed and translated into insights that drive ROI and measurable business outcomes.
• Oversees the deployment of complex email, SMS, and multi-channel campaigns; directs the technical build and testing protocols to ensure flawless execution across prospective and current student segments.
• Architects and directs the development of complex, multi-channel nurture ecosystems and conversational engagement frameworks; collaborates with cross-functional teams to align triggered communications and retargeting frameworks to maximize student progression through key lifecycle milestones.
• Serves as the strategic owner and lead practitioner for the Salesforce Marketing Cloud platform, providing subject matter expertise while overseeing and supporting hands-on execution.
• Directs the data hygiene strategy in partnership with cross-functional project teams (designers, copywriters, data analysts) to ensure campaign assets meet technical specifications, deployment timelines, and regulatory compliance.
• Establishes and enforces governance policies for the marketing automation platform; holds authority to approve or reject campaigns based on technical standards and regulatory compliance.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or related field with four (4) years of experience in social media tools, marketing, and advertising
• Master's degree in Marketing, Advertising, Communications, or related field with two (2) years of experience in social media tools, marketing, and advertising

Preferred

• Demonstrated experience managing enterprise-level CRM and marketing automation ecosystems (specifically Salesforce and Salesforce Marketing Cloud), including the development of advanced audience segmentation strategies and data-driven journey orchestration.
• Experience managing complex workflows and cross-functional teams without direct authority.
• Strong knowledge of email marketing best practices, journey orchestration, and dynamic content presentation.
• Experience with SMS campaign management and deliverability optimization.
• Proficiency in HTML/CSS for email template customization and troubleshooting.