Lifecycle Marketing Manager

Responsibilities

• Own email marketing strategy and execution for Commercial new business prospects, driving engagement, lead-to-MQL conversion, and pipeline growth.
• Build and optimize automated nurture journeys that guide prospects through the buying process, using behavior, interests, and funnel stage to deliver relevant messaging.
• Develop audience segmentation and personalization strategies in partnership with demand generation, sales, and marketing operations.
• Craft compelling email copy and collaborate with product marketing, content, and brand teams to drive engagement, demo requests, and conversions.
• Connect email nurture with digital campaigns, paid media, web experiences, and BDR outreach to create coordinated prospect journeys.
• Manage the email calendar, contact frequency, and campaign production process, including quality assurance, deployment, and ongoing optimization in partnership with marketing operations.
• Plan and execute experiments across messaging, content, design, timing, and frequency to improve email and nurture performance.
• Define KPIs and report on engagement, lead-to-MQL conversion, and pipeline contribution, translating results into actionable recommendations.
• Partner with Marketing Operations to build campaigns in Marketo, maintain database health and deliverability, and ensure compliance with applicable privacy requirements.

Requirements

• 4+ years of relevant B2B marketing experience, with direct ownership of email marketing and lead nurture programs.
• Hands-on experience with Marketo, including building automated journeys, audience segmentation, personalization, and campaign reporting.
• A proven ability to develop and optimize nurture campaigns that drive prospect engagement
• Strong email copywriting skills and an understanding of email design, deliverability, and quality assurance best practices.
• A lifecycle mindset, with the ability to build relevant prospect experiences based on buyer needs, behavior, and funnel stage.
• A data-driven approach to defining KPIs, designing and analyzing experiments, and translating results into actionable insights.
• Strong collaboration and communication skills
• A strong sense of ownership, critical thinking, and problem-solving skills, with the ability to work independently and manage multiple priorities.

Preferred

• A lifecycle mindset, with the ability to build relevant prospect experiences based on buyer needs, behavior, and funnel stage.
• A data-driven approach to defining KPIs, designing and analyzing experiments, and translating results into actionable insights.
• Strong collaboration and communication skills
• A strong sense of ownership, critical thinking, and problem-solving skills, with the ability to work independently and manage multiple priorities.

Benefits

• 100% employer-paid medical insurance *
• Generous paid time away from work, including paid vacation or flexible/unlimited vacation depending on role and country, plus paid sick time, inclusive parental leave, paid holidays, including a year-end Global Week of Rest, and volunteer days off.
• RSU stock grants*
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.
• May vary by country and worker type - please reach out to your recruiter for more information
• Click here to learn more about Fivetran's Benefits by Region.