Lifecycle Marketing Manager
GLD
Miami, FL (Remote)
$115K/yr - $130K/yrIn-houseFull-timeSenior level3+ years exp.
1 day ago
HubSpot & Lifecycle Marketing Manager
USA (Remote)
$88K/yr - $107K/yr (Est.)Mid LevelFull time
Posted 1 day ago
Job Summary
Own and drive HubSpot marketing strategy and operations, coordinating agencies, campaigns, data governance, and cross-functional handoffs to optimize lifecycle performance.
- Lead HubSpot Marketing Hub and CRM initiatives, including workflows, forms, emails, and reporting.
- Drive B2B lifecycle campaigns across acquisition, nurturing, onboarding, retention, and re-engagement with data-driven attribution.
- Align with IT and Sales to ensure integrations, governance, and effective lead qualification and handoff.
Job Description
Responsibilities
- Act as Marketing's lead owner and internal expert for HubSpot.
- Manage the HubSpot agencies marketing projects, including briefs, priorities, timelines, budgets, deliverables, and performance.
- Manage HubSpot workflows, emails, forms, landing pages, lists, lead scoring, and reporting.
- Build B2B lifecycle campaigns across acquisition, nurturing, onboarding, retention, and re-engagement.
- Plan and coordinate webinars, including speakers, promotion, registration, delivery, and follow-up.
- Develop webinar nurture campaigns that convert attendees and registrants into qualified leads.
- Maintain CRM data, lifecycle stages, segmentation, automation rules, and platform governance.
- Partner with IT on HubSpot integrations, data governance, access, security, and technical troubleshooting.
- Partner with Sales to improve lead qualification, routing, and follow-up. Define and optimize Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL) criteria and handoff workflows.
- Report on campaign, funnel, webinar, and revenue performance.
Requirements
- B2B lifecycle or demand-generation marketing experience is required.
- Hands-on experience owning HubSpot Marketing Hub and CRM.
- Experience managing a HubSpot agency or similar external partner.
- Experience delivering automated email, nurture, and webinar campaigns.
- Strong understanding of lead management, segmentation, and reporting.
Preferred
- B2C lifecycle marketing experience and HubSpot certifications are desirable.
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Salaries
SalaryGuide estimate
$88K/yr – $107K/yr
Modelled from 22 comparable roles.
Lifecycle Marketing Manager median pay in the United States
Most pay falls between $90K and $120K. Based on 130 salaries.
Marketing Team
Marketing Team Size
12 (13% of company)
Median Tenure
3.2 years
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
25.8K
Monthly Google Ads Budget
$9K
Traffic Source Mix
Search
49.4%
Direct
42.8%
Referral
4.8%
Social
1.5%
Paid
1.3%
Headcount Trend
Current headcount: ~90
Links
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