Head of North America Marketing, Citi Private Bank

Responsibilities

• Lead the development and execution of the North America marketing strategy, translating business targets into initiatives that drive client acquisition and relationship deepening.
• Partner with regional business leaders, market executives and private bankers to align marketing programs with revenue priorities and growth goals.
• Oversee the planning and delivery of premier client and prospect events, from guest identification through on-site hosting and post-event follow-up.
• Direct the execution of global flagship marketing programs across North America while developing bespoke regional events and sponsorships.
• Collaborate with global brand, content and digital marketing teams to deploy campaigns, thought leadership and digital engagement across the region.
• Work with Citi's communications team to identify public relations and media opportunities that build brand visibility.
• Lead, mentor and develop a high-performing marketing team, building a culture of accountability and client focus.
• Track marketing performance against commercial goals and manage budget allocation across events, activations and sponsorships.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

Requirements

• 15+ years of experience in marketing or communications, including recent experience within a private bank or working with high-net-worth clients.
• Proven experience planning and delivering private client events from strategy through execution.
• Experience with digital marketing delivery and digital client engagement programs.
• Working knowledge of financial products and services relevant to wealth management.
• Experience leading and developing marketing teams, including performance management and budget oversight.
• Strong relationship-building skills, with a track record of partnering with senior business leaders and cross-functional teams.

Preferred

• Master's degree in marketing, communications, finance or a related field.
• Additional professional qualification in marketing, communications, finance or investments.

Benefits

• Work in a hybrid model with three days in the office and two days working remotely.