Senior Marketing Specialist (Korean Region)

Responsibilities

• Research consumer behavior and trends among Korean consumers in the U.S. and develop marketing strategies aligned with business goals.
• Plan and execute multi-channel marketing campaigns through social media, digital advertising, content, and community engagement.
• Identify and build relationships with U.S.-based Korean influencers, content creators, and community organizations. Develop and execute influencer campaigns and promotional partnerships to increase brand awareness and new customer acquisition.
• Analyze campaign performance using key metrics such as customer acquisition cost (CAC), return on ad spend (ROAS), and first-purchase conversion rate. Optimize campaigns to improve customer acquisition efficiency and conversion.
• Utilize AI tools to support marketing work, including content creation, trend and audience research, campaign optimization, and performance analysis, to increase efficiency and results.
• Collaborate with Marketing, Product, Retail, and Customer Engagement teams to align marketing initiatives with business objectives and support customer growth.

Requirements

• 3+ years of experience in digital marketing, customer acquisition, or brand marketing.
• Hands-on experience in planning and managing social media and digital advertising campaigns.
• Demonstrated experience analyzing marketing performance data and improving customer acquisition efficiency, ROAS, or conversion rates.
• Strong understanding of the U.S.-based Korean influencer landscape, with the ability to identify relevant influencers and develop marketing partnerships.
• Native Korean proficiency and professional proficiency in English are required to effectively conduct meetings, communicate by email, and coordinate with internal teams and partners.
• Familiarity with Korean and Asian food and cosmetic products, including K-food and K-beauty.

Preferred

• Experience developing and executing marketing campaigns in the U.S. market or targeting Korean consumers in the U.S.
• Experience in customer acquisition and sales growth on e-commerce platforms.
• Hands-on experience managing and optimizing Meta and Google advertising campaigns, with measurable results in CAC, ROAS, or first-purchase conversion.
• An established network of U.S.-based Korean influencers, content creators, or Korean community organizations, with hands-on experience executing influencer marketing campaigns.
• Previous experience in Korean-oriented brand marketing.