Regional Marketing Manager

Responsibilities

• Bring national brand strategies to life at the regional level by creating marketing programs and experiences that connect with consumers and help drive sales and distribution growth.
• Translate brand strategy into meaningful local activation across wine, RTD, and spirits brands while building strong partnerships across Brand, Sales, distributors, agencies, and media teams.
• Own regional marketing plans, local sports partnerships, events, and local media activation from planning through execution.
• Manage budgets and help maximize Co-invest investments while identifying opportunities to strengthen ROI.
• Help sales and distributor partners understand consumer targets, brand strategy, programming, and the tools they need to execute successfully in market.
• Play an important role in local media planning and project management, coordinating briefs, campaign trackers, budgets, timelines, creative assets, and approvals across multiple stakeholders.
• Using your knowledge of traditional, digital, social, and Out of Home media, you’ll help continuously improve how local campaigns come to life.

Requirements

• Master’s degree plus 3 years of marketing experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 5 years of marketing experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 4 years of Gallo marketing experience reflecting increasing levels of responsibility; OR High school diploma or State-issued equivalency certificate plus 9 years of marketing experience reflecting increasing levels of responsibility.
• Brand marketing experience.
• 2 years of experience in media planning and/or buying on the agency or client side.
• Ability to work independently and make sound decisions.
• Required to travel up to 40% of the time in order to conduct job duties.
• Experience planning and activating consumer facing local marketing campaigns. Must include Out of Home Campaigns.
• Experience with project and budget management.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

Preferred

• Bachelor’s degree plus 7 years of Brand Marketing experience reflecting increasing levels of responsibility.
• 4 years of experience in media planning and/or buying on the agency or client side.
• Spirits or Beer industry experience.
• Ability to prioritize and deliver multiple products or services concurrently under time constraints.
• Strong work ethic with capacity and ability to operate independently and collaboratively in teams with a high attention to detail.
• Significant organizational skills to work effectively in a fast paced, high campaign volume environment demanding quick responses.
• Demonstrates ability to build and maintain relationships across multiple stakeholders across external and internal teams.
• Demonstrates strong analytical thinking and creative problem solving, with strong communication and presentation skills.
• Skilled in the use of MS Word, MS PowerPoint, and MS Excel intermediate level; IRI, Brio and Spectra at a basic level.
• Skilled in written and verbal communications, organization and time management, and problem solving.

Benefits

• We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.