Head of Growth, Avalara Micro and Emerging Business

Responsibilities

• Set the growth strategy and run the numbers. Define the plan, targets and investment priorities for the portfolio. Own full-funnel outcomes, and build the operating rhythm — weekly funnel reviews, experiment readouts, executive updates — that keeps everyone focused on what's moving.
• Build the product-led engine. Own the journey from first click to paid customer to long-term retention. Work side by side with Product, Design and Engineering on signup, pricing presentation, checkout, onboarding and in-product prompts, and run a high-tempo experimentation program across all of it.
• Win through partners and marketplaces. Much of our growth runs through ecosystems: POS systems, property management platforms, e-commerce and app marketplaces. You'll build the playbooks for listings, co-marketing, partner launches and attribution, and put investment where it pays back.
• Keep customers, and grow them. Build lifecycle programs that get customers from purchase to their first successful filing and beyond. Lead the Business Success team, moving it toward signal-driven outreach that catches churn early, and run retention programs from payment recovery to win-back.
• Build the team. Lead and grow a team spanning lifecycle and demand marketing, content, organic growth, partner marketing and customer success. Partner closely with Product, Engineering, Finance, Sales, Business Development and our CMO's organization.

Requirements

• 12+ years in growth, product-led growth, lifecycle or revenue marketing, or go-to-market leadership, ideally in SaaS, fintech, payments, compliance or SMB technology
• 5+ years leading teams, including managers and senior individual contributors
• A track record of owning revenue, conversion or retention targets for a product-led or digital-first business — and moving them
• Hands-on experience optimizing self-serve funnels, pricing pages, checkout, marketplace listings and lifecycle programs
• Strong analytical instincts: CAC, LTV, payback, activation, cohort retention, churn, attribution and experiment design
• A habit of turning funnel insight into product changes, not just campaigns
• Clear, direct communication with executives and the ability to lead across a matrixed company
• You’ll bring experience using AI and AI-related technologies, ready to thrive here.
• You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
• You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

Benefits

• Total Rewards
• Health & Wellness
• Inclusive culture and diversit y Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.