SalaryGuide
AboutPricingBlogFor Employers
CompaniesAvalaraSalaries
Avalara logo

Avalara

Brand

3.5
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

Loading company data...

Loading jobs...

Company overview

Avalara is the agentic tax and compliance leader. For more than two decades, Avalara has developed one of the most expansive libraries of tax content and integrations in the industry, supporting over 43,000 businesses and government entities across more than 75 countries. The company's purpose-built AI agents automate end-to-end compliance processes with greater precision, from tax calculations and return filings to exemption certificate management and beyond. For more information, visit Avalara.com.
Founded in 2004
Durham, North Carolina, USA
5.8K employees (240 in marketing)
www.avalara.com
60% recommend to a friend
57% positive business outlook

People

Marketing leadership

Adrianna Burrows
Adrianna Burrows
Chief Marketing Officer
At the company for 1 year 3 months
Christyn Putulowski
Christyn Putulowski
Vice President, Revenue Marketing
At the company for 1 year 3 months
Kael Kelly
Kael Kelly
VP Marketing Operations and Growth Marketing
At the company for 14 years
Satish Kumar
Vice President Product Marketing
At the company for 4 years 9 months

Hiring contacts

Matt E.
Matt E.
Talent Brand and Marketing Manager
At the company for 3 years 11 months

Hiring activity

Open marketing jobs over time

53 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$841M

Last raise

$500M

Private Equity, 4 months ago

Funding history

Nov 2025

Private Equity Round Avalara · $500M

Jan 2023

Private Equity Round Avalara

Oct 2022

Post IPO Debt Avalara · $38.6K

Sep 2016

Series D Avalara · $96M

Jan 2015

Series D Avalara · $42.3M

Audience

Monthly website visitors
1.9M
Month over month+0.3%
Quarter over quarter+28.5%
Top sourceDirect (55%)
Ad budget per month$962.4K
Average search rank38.2
Traffic source mix
Direct
55%
Search
37.7%

News

Avalara Named a 2026 Buyer's Choice Award Winner by TrustRadius
Nov 19, 2025 • Yahoo Finance
Avalara Named a 2026 Buyer's Choice Award Winner by TrustRadius
Nov 19, 2025 • WV News
Avalara Named a 2026 Buyer's Choice Award Winner by TrustRadius
Nov 19, 2025 • PR Newswire

Links

www.avalara.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Headcount +2.5% year over year

Nov 2014

Private Equity Round Avalara · $100M

Referral
5.3%
Paid referral
1.3%
Social
0.6%

LinkedIn followers

Follower count and growth

Total followers

267.8K

12-mo growth

+15.7%

Monthly growth

+1.1%

Salaries

Typical salary range

$132,300 – $260,850

/ yr

Median base

$189,000

Median total

$189,000

Median experience

11 years

Submissions

6

Pay by role

Partnership Marketing

3 submissions

See what every role pays at Avalara

Log in to unlock median and top-quartile pay for every role.

Log in to see the numbers

Help build salary transparency at Avalara

Share your compensation anonymously to see full data.

Contribute

Open positions53 open marketing positions

Avalara logo

Senior Analyst, Insights & Marketing Database

Avalara

USA (Remote)

In-houseFull-timeSenior level5+ years exp.
4 days ago
Avalara logo

Lead Analyst, Insights & Paid Media

Avalara

USA (Remote)

$93K/yr - $109K/yr (Est.)In-houseFull-timeSenior level8+ years exp.
4 days ago
Avalara logo

Conversion Rate Optimization Manager

Avalara

USA (Remote)

$111K/yr - $215K/yrIn-houseFull-timeSenior level5+ years exp.
5 days ago
Avalara logo

Conversion Rate Optimization Manager

Avalara

USA (Remote)

In-houseFull-timeSenior level
6 days ago
Avalara logo

Director of Analytics, GTM Operations

Avalara

USA (Remote)

In-houseFull-time
6 days ago
Avalara logo

Conversion Rate Optimization Manager

Avalara

USA (Remote)

$111K/yr - $215K/yrIn-houseSenior level5+ years exp.
6 days ago
View all 53 jobs

Avalara insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2004
Headquarters
Durham, North Carolina
Employees
5001-10000
Flat last 12mo
Marketing team
240
4% of company
92 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Late-stage · Flat headcount last 12 months · More mature · Recently funded
Trend
2021-06-28 -> 2025-12-08
Headcount (12 months)
+2.5%
Last funding round
4 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
1.9M
Month over month+0.3%
Quarter over quarter+28.5%
Top sourceDirect (55%)
Traffic source mix
Direct
55%
Search
37.7%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
62 competitor sites
Search traffic: 458.3K organic clicks / 97.7K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+17,794
Ad budget per month
$962.4K
Average search rank
38.2
Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result
7.9 / 5
581 reviews saved
Reviews month over month
—
Reviews quarter over quarter
+19.3%
Reviews year over year
—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result
26 open jobs
Open jobs trend: —
Trend

Gartner

Shows Gartner reviews and listed products.

Main result
24 Gartner reviews
Avalara makes tax compliance faster, easier, more accurate, reliable, and valuable for 41,000+ business and government customers in over 75 countries. Tax compliance automation software solutions from Avalara leverage 1,200+ signed partner integrations across leading ecommerce, ERP, and other billing systems to power tax calculations, document management, tax return filing, and tax content access.
Listed products
1
Reviews
24
Employee range
1,001 - 5,000

Marketing team size

Shows saved marketing team size.

240
4% of the company • 92 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 240.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.5 / 5
Work-life balance
3.8 / 5
Culture
3.6 / 5
Diversity & inclusion
3.9 / 5
Recommend to a friend
60%
Positive business outlook
57%

Funding

Shows saved funding data.

Total funding
$841M
Last raise
Private Equity
4 months ago
Funding details
Amount raised
$841M
Last round
Private Equity
Last fundraise
4 months ago

News

Shows saved company news.

Avalara Named a 2026 Buyer's Choice Award Winner by TrustRadius
Nov 19, 2025 • Yahoo Finance
Avalara Named a 2026 Buyer's Choice Award Winner by TrustRadius
Nov 19, 2025 • WV News
Avalara Named a 2026 Buyer's Choice Award Winner by TrustRadius
Nov 19, 2025 • PR Newswire
5.3%
Paid referral
1.3%
Social
0.6%

Total followers

267.8K

12-mo growth

+15.7%

Monthly growth

+1.1%

2023-04-01 -> 2026-02-01
Open jobs growth
—
Biggest role change
—
Latest open role
Sr Director, Sales - Property Tax