Responsibilities

• Own the strategy for how Avalara markets to partners, including segmentation, persona definition, and messaging frameworks
• Develop solution-oriented messaging that enables partners to understand, position, and sell Avalara offerings
• Partner with Product Marketing and Alliances to ensure messaging reflects product value, partner needs, and market opportunity
• Define and prioritize partner-facing campaigns aligned to pipeline goals, partner tiers, and revenue opportunity
• Build programs that activate partners through education, enablement, and co-selling readiness
• Ensure campaigns are tailored to partner personas (e.g., ISVs, SIs, resellers) and aligned to their GTM models
• Lead execution of partner-facing campaigns across channels (email, webinars, partner portals, field, and digital)
• Balance net-new partner programs with optimization of in-market motions to improve engagement and conversion
• Ensure consistent, high-quality partner communications that are timely, relevant, and actionable
• Define how partner-facing channels are used to drive engagement, activation, and pipeline contribution

Requirements

• 12–15 years of experience in B2B SaaS marketing, with a focus on partner, channel, or GTM strategy
• Proven success building partner-facing campaigns that drive engagement, enablement, and pipeline
• Strong expertise in persona-based messaging, solution positioning, and GTM storytelling
• Experience working across Alliances, Partner Sales, Revenue Marketing, and Product Marketing
• Familiarity with tools such as Salesforce, Marketo, 6sense, Power BI, and partner engagement platforms
• AI fluency to scale content creation, personalization, and campaign optimization
• Strong leadership presence and ability to influence cross-functional stakeholders
• comfortable operating in a fast-paced, matrixed environment with shared accountability

Benefits

• In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
• Health & Wellness
• Benefits vary by location but generally include private medical, life, and disability insurance.
• Inclusive culture and diversity
• Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.