Responsibilities

• Lead Brand Growth Strategy
• Shape each brand's annual growth plan, turning revenue, margin, and share targets into a clear strategy and the execution to deliver it.
• Diagnose what's holding growth back, whether it's brand awareness and demand generation, pricing and promotion, product-market fit, or retail performance, and trace how each constraint affects marketplace results.
• Balance long-term brand building against near-term demand capture, and show how that balance affects growth, MER, and margin.
• Define the role of each sales outlet (DTC, marketplaces, specialty and mass retail), and where growth in one lifts or cannibalizes another.
• Apply category context, from prestige vs. mass trade-offs in Beauty to replenishment and subscription dynamics in VMS.
• Help brands earn visibility in AI-driven discovery through AEO/GEO, with LLM citations a core Front Row focus in the years ahead.
• Give strategic direction to Front Row's Amazon team, who own day-to-day activation on marketplace.
• Guide Decisions with Data and Modeling
• Set the measurement agenda for each enterprise client in partnership with Front Row Analytics [and our MMM partner], and turn what works across your portfolio into Front Row's standard for enterprise brands.

Requirements

• 7+ years in growth strategy, marketing strategy, or analytics, much of it leading omnichannel work for enterprise CPG brands. Beauty and/or VMS experience is strongly preferred.
• Experience as the strategic leader on enterprise CPG brands, with a clear view of how retail, pricing, brand building, and advertising work together to drive growth.
• Experience setting real budgets with MER targets, marketing mix models, and lift tests, and knowing which assumptions to question.
• An analytical mind that finds the insight that matters in messy data and presents it so leadership acts.
• Ownership of revenue targets for a client portfolio or brand P&L, with a record of growing both.
• Experience building teams and leading other managers.
• A bachelor's degree or equivalent experience.

Preferred

• Strong additions
• - Highly preferred: Hands-on AEO/GEO experience, especially earning brand citations and visibility in LLM answers.
• - Experience rebuilding a brand's measurement around MER, MMM, and brand health tracking, and moving leadership away from platform-reported ROAS.
• - Comfort pairing DTC and marketplace results with category share and retail POS data.
• - A brand-side, founder, operator, or strategy consulting chapter in your career.
• - Experience spanning prestige and mass Beauty, or specialty and mass VMS, plus an active presence in the CPG community.

Benefits

• Health, dental, and vision
• PTO
• Summer Fridays
• Wellness and commuter benefits
• Work with a fun, consultative team of experts
• Location – Ideally Hybrid in NYC - Open to fully remote