Responsibilities

• Develop and implement a comprehensive digital marketing strategy that supports LifeWorks’ fundraising, brand, and engagement goals.
• Manage LifeWorks’ email marketing program, including content creation, segmentation, automation, testing, and performance analysis.
• Develops LifeWorks’ website content and functionality to ensure a user-friendly experience that drives donations, engagement, and awareness.
• Responsible for achieving defined digital fundraising goals, and for collaborating with department leadership to set, monitor, and optimize revenue and engagement performance.
• Plan and execute online fundraising campaigns, including peer-to-peer, giving days, and recurring donor promotions.
• Collaborate with Communications to ensure consistent, mission-centered messaging across digital channels.
• Monitor, optimize, and implement SEO/SEM strategies to increase visibility and traffic.
• Track, analyze, and report on digital KPIs, providing insights and recommendations for improvement.
• Develops digital advertising and paid media campaigns to broaden reach and drive engagement, including social media campaigns.
• Ensure digital content reflects LifeWorks’ brand, voice, and commitment to equity and inclusivity.

Requirements

• Bachelor’s degree in marketing, communications, digital media, or a related field.
• 5+ years of experience in digital marketing, online fundraising, or related work, preferably in a nonprofit setting with 2+ years in a supervisory or lead capacity (managing campaigns, budgets, or junior staff); or Equivalent combination of education and experience.
• Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, or equivalent), website CMS (WordPress, Squarespace, or similar), and donor management/CRM systems.
• Proven ability to balance strategic planning with day-to-day execution of digital marketing campaigns.
• Strong knowledge of SEO, SEM, Google Analytics, and digital advertising platforms.
• Experience designing and implementing customer journeys and automated campaigns.
• Demonstrated ability to use data and analytics to inform decisions and optimize performance.
• Excellent writing, editing, and storytelling skills.
• Familiarity with graphic design, multimedia, or video editing tools.
• Proficient in MS Office Suite, preferred intermediate level Excel skills.

Preferred

• One or more of the following certifications are preferred:
• Digital Marketing Certificate
• Google Analytics Certification (GA4)
• Google Tag Manager Certification
• Google Ads Certification
• SEO Certification
• Marketing Strategy Certification
• Email Marketing Certification

Benefits

• Benefits are also included, which consist of 24 PTO days per year (accrued); 11 paid holidays per year; a premium-free employee medical plan with $100 per month HSA contribution (plus other affordable employee or family medical, dental, and vision options!); a retirement savings plan with 50% match on the first 6% of contributions, and much more!