Strategic Alliances Marketing Manager (Product & Partner)

San Mateo, CA (Hybrid)

$140K/yr – $180K/yrSenior Level5+ years expFull time

Posted 2 hrs ago

Job Summary

Own and evolve the partner marketing foundation and co-branded campaigns for strategic partnerships, translating technical integrations into differentiated value propositions, while driving demand generation and events.

  • Define positioning and messaging for joint solutions
  • Lead co-branded assets and campaigns
  • Collaborate across marketing teams and partner programs

Job Description

Responsibilities

  • Own the product marketing foundation for each strategic partnership, developing positioning, messaging frameworks, and competitive differentiation for joint solutions in close coordination with Kiteworks’ core Product Marketing team, so every partner narrative ladders up to Kiteworks’ broader platform story.
  • Develop and execute joint marketing plans with strategic technology and GSI partners, including campaign strategy, target audiences, growth goals, and partner engagement initiatives.
  • Lead the creation of co-branded marketing assets, including solution briefs, case studies, webinars, presentations, launch materials, blogs, customer-facing collateral, press releases, and partner trainings, using AI tools to accelerate production quality and speed.
  • Partner closely with Demand Generation, Events, Brand, Product Marketing, Communications, and Field Marketing teams to execute integrated partner campaigns.
  • Drive Kiteworks’ presence at strategic partner events, including AWS re:Invent, Salesforce Dreamforce, ServiceNow Knowledge, and other flagship partner conferences and programs.
  • Build and execute partner-focused demand generation initiatives, including webinars, ABM campaigns, nurture programs, and partner-influenced pipeline campaigns.
  • Support executive engagement initiatives including advisory boards, executive briefings, partner summits, dinners, and strategic relationship-building programs.
  • Create partner enablement content including battlecards, solution decks, integration overviews, and go-to-market playbooks for internal field teams, clearly articulating how Kiteworks integrates with partner platforms and the measurable business value and differentiation those integrations deliver.
  • Develop and maintain deep fluency in how Kiteworks integrates with partner technologies, such as ServiceNow workflows, AWS infrastructure, Salesforce data flows, and Anthropic AI models, translating technical integration details into compelling product marketing narratives and joint value propositions for both technical and business audiences.
  • Collaborate with strategic partners to align messaging around AI security, compliance, governance, and secure data exchange within regulated industries.

Requirements

  • 5 to 8 years of experience spanning both product marketing and partner, channel, or alliance marketing within enterprise software, cybersecurity, AI, or data protection industries
  • Demonstrated experience developing product or solution positioning and messaging frameworks, with the ability to translate technical capabilities into a differentiated market narrative for both technical and business audiences
  • An inventive, entrepreneurial mindset with a demonstrated ability to develop fresh ideas, challenge traditional marketing approaches, and build programs in a greenfield environment
  • A creative approach to partner marketing, with the ability to identify differentiated ways to position Kiteworks and its partners in the market
  • Keen technical acumen for partner integrations, the ability to understand, at a meaningful depth, how Kiteworks integrates with partner platforms and translate those integrations into clear, differentiated value propositions that resonate with both technical buyers and business decision-makers
  • Experience working with large enterprise technology partners, cloud providers, cybersecurity vendors, or GSIs
  • Ability to thrive in a fast-paced, high-growth environment with evolving priorities and emerging technologies
  • Bachelor’s degree in Marketing, Business, Communications, or a related field preferred
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Kiteworks

4.0 Glassdoor

Kiteworks' mission is to empower organizations to effectively manage risk in every send, share, receive, and save of sensitive data. To this end, we created a platform that delivers data governance, compliance, and protection to customers. The platform unifies, tracks, controls and secures sensitive data moving within, into, and out of their organization, significantly improving risk management and ensuring regulatory compliance on all sensitive data communications.

Founded in 1999
San Mateo, California, USA
334 employees (34 in marketing)
79% recommend to a friend
98% CEO approval

Salaries

Posted range

$140K/yr – $180K/yr

Taken straight from the job posting.

See all Kiteworks salaries

Marketing Team

Marketing Team Size
27 (8% of company)
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$592M
Last Raise
$456M
Private Equity, 2 years ago

Funding History

  • Aug 2024
    Private Equity • $456M
  • Apr 2020
    Private Equity • $120M
  • Mar 2012
    Series Unknown • $1.4M

Traffic Signals

Monthly Visitors
238K
Traffic Source Mix
Search
37.7%
Direct
52.8%
Referral
6.4%
Social
1.6%
Paid
1.2%

Headcount Trend

Current headcount: ~336

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