Responsibilities

• Define and execute the partner marketing and growth strategy for Amazon Music partners, delivering against customer acquisition, engagement, and retention goals
• Own and execute the go-to-market of partner launches for growth marketing efforts, including ideation, planning, execution, analysis/reporting, and optimization
• Continually optimize partnerships from launch through ongoing sustaining efforts to maximize offer discoverability, frequency in communications, share of voice and identifying new opportunities within existing partnership
• Lead, implement, and launch partner campaigns with the North Star of delivering best-in-class creative excellence that represents the Amazon Music brand and drives awareness through partners
• Dive deep into data to understand insights and learnings that drive strategy; lead performance management for partners and share market intelligence with stakeholders and teammates
• Collaborate cross-functionally across Product, BI/Data Science, Marketing, Finance, Legal and Business Development to deliver best-in-class campaign opportunities and assets for partners
• Develop efficient, scalable mechanisms that ensure operational efficiency of the team and maximize impact
• Function at a global level, sharing best practices and scaling programs or campaigns that benefit multiple regions
• Experiment with new approaches to drive partnership success and raise the bar on growth marketing innovation

Requirements

• Bachelor's degree or equivalent in a related field
• 8+ years of experience in B2C partner-focused growth marketing or partnership marketing

Preferred

• Experience aggregating and analyzing internal and external campaign metrics to assess performance drivers and identify insights
• Experience working independently with minimal supervision, or experience in guiding, training and mentoring others
• Experience in written and oral communication, including the ability to communicate with all levels in the organization (technical, business, executive)
• Experience in the entertainment/music/streaming industry
• Experience in global and/or centralized marketing leadership teams
• Experience creating centralized programs that can be leveraged on a global scale
• Experience working across multiple geographies and cultures
• Experience designing and executing joint marketing plans with strategic partners with global or multi-market footprint
• Demonstrated track record in developing, implementing, and optimizing multi-channel, integrated marketing campaigns focused on growth/performance marketing
• Experience managing complex, multi-partner relationships and projects in a fast-paced, deadline-driven environment