GTM Programs, Senior Manager

USA (Remote)

$67/hr – $79/hrSenior Level8+ years expFull time

Posted 2 weeks ago

Job Description

Responsibilities

  • You will work independently across multiple workstreams, stay on top of the details, and help keep complex, cross-functional marketing programs moving.
  • Support planning and execution across GTM programs, product launches, and integrated marketing campaigns, including App Store Optimization, Strategic Growth Offers, Catalog Growth Planning, and strategic GTM initiatives
  • Manage assigned workstreams from kickoff through launch, coordinating timelines, deliverables, owners, approvals, dependencies, and next steps
  • Partner with teams including Product Marketing, Lifecycle, Social, Creative, PR, Ecommerce, Media, and Marketing Data Science to keep programs moving
  • Manage campaign and creative requests through Wrike, ensuring briefs and requirements are complete, tracking progress, and flagging delays or blockers
  • Support launch readiness and QA across campaign assets, landing pages, lifecycle communications, social content, promotional messaging, links, and offer details
  • Maintain campaign calendars, trackers, launch documentation, status updates, and teamwide program communications
  • Partner with Marketing Data Science and cross-functional teams to build campaign and program performance reports and presentations

Requirements

  • 8+ years of experience in product marketing, digital marketing, campaign management, marketing operations, or related work
  • Experience supporting product launches, GTM programs, and integrated marketing campaigns
  • Experience across digital marketing channels such as lifecycle, paid media, social, ecommerce, or digital merchandising
  • Experience in entertainment, streaming, ecommerce, consumer products, membership, or subscription businesses
  • Experience managing multiple workstreams across cross-functional teams
  • Familiarity with campaign localization, website or promotional launches, and marketing QA
  • Experience with Wrike or a similar project management tool
  • Experience working with teams across different countries or markets
  • Available for a contract position
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Crunchyroll

At Crunchyroll, we deliver what anime fans love—anytime, anywhere.With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen.From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere.We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.

Founded in 2006
Los Angeles, California, USA
1.9K employees (746 in marketing)

Salaries

Posted range

$67/hr – $79/hr

Taken straight from the job posting.

See all Crunchyroll salaries

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GTM Programs, Senior Manager

Crunchyroll · USA · Remote