GTM Programs, Senior Manager

Responsibilities

• You will work independently across multiple workstreams, stay on top of the details, and help keep complex, cross-functional marketing programs moving.
• Support planning and execution across GTM programs, product launches, and integrated marketing campaigns, including App Store Optimization, Strategic Growth Offers, Catalog Growth Planning, and strategic GTM initiatives
• Manage assigned workstreams from kickoff through launch, coordinating timelines, deliverables, owners, approvals, dependencies, and next steps
• Partner with teams including Product Marketing, Lifecycle, Social, Creative, PR, Ecommerce, Media, and Marketing Data Science to keep programs moving
• Manage campaign and creative requests through Wrike, ensuring briefs and requirements are complete, tracking progress, and flagging delays or blockers
• Support launch readiness and QA across campaign assets, landing pages, lifecycle communications, social content, promotional messaging, links, and offer details
• Maintain campaign calendars, trackers, launch documentation, status updates, and teamwide program communications
• Partner with Marketing Data Science and cross-functional teams to build campaign and program performance reports and presentations

Requirements

• 8+ years of experience in product marketing, digital marketing, campaign management, marketing operations, or related work
• Experience supporting product launches, GTM programs, and integrated marketing campaigns
• Experience across digital marketing channels such as lifecycle, paid media, social, ecommerce, or digital merchandising
• Experience in entertainment, streaming, ecommerce, consumer products, membership, or subscription businesses
• Experience managing multiple workstreams across cross-functional teams
• Familiarity with campaign localization, website or promotional launches, and marketing QA
• Experience with Wrike or a similar project management tool
• Experience working with teams across different countries or markets
• Available for a contract position