Growth Marketing Senior Manager

Responsibilities

• Own the paid acquisition strategy, channel mix, and budget across search, social, and emerging channels
• Plan, launch, and optimize campaigns with clear targets for CAC, ROAS, and new customer volume
• Manage agency and freelance partners, holding them to clear goals and reporting standards
• Scale what works and cut what doesn’t, with weekly budget pacing and reallocation
• Build account structures, bidding strategies, and audience frameworks that scale efficiently on each platform
• Balance prospecting and retargeting to grow new customers without over-spending on people who would buy anyway
• Set CAC and ROAS guardrails by channel, product, and offer, tied to margin and average order value
• Own the paid media budget forecast, monthly pacing, and spend reconciliation with Finance
• Keep conversion tracking healthy, including pixels, Conversions API, and server-side tagging, with the DTC Sites + Marketplaces Manager and the Digital Marketing & Analytics Manager
• Stay ahead of platform, algorithm, and privacy changes, adjusting strategy before they affect performance

Requirements

• 7+ years in growth or performance marketing, including 3+ years owning a seven-figure paid media budget
• Deep hands-on experience with Meta Ads Manager and Google Ads, plus TikTok or other emerging platforms
• Hands-on experience running email and SMS programs in Klaviyo or a similar platform, including flows and segmentation
• Track record of scaling DTC customer acquisition profitably
• Strong grasp of CAC, ROAS, LTV, contribution margin, and attribution
• Experience managing agencies and building testing programs
• Comfortable in spreadsheets and dashboards, and clear in explaining results
• Models HydroPeptide’s core values—High Performance, Integrity, Clinical Results, and Luxury Experiences—in decision-making, leadership approach, and daily interactions.

Preferred

• Experience in beauty, skincare, or other prestige consumer categories
• Experience with affiliate, creator, or partnership programs
• Familiarity with Shopify and GA4
• Experience with SMS platforms such as Attentive or Postscript
• Experience with incrementality testing or marketing mix modeling