Confluent - Product Manager, Growth Marketer
IBM
Lowell, MA (Remote)
$109K/yr - $205K/yrIn-houseFull-timeSenior level4+ years exp.
6 hrs ago
Growth Marketing Manager
Los Angeles, CA (Remote)
$85K/yr – $110K/yrMid Level3+ years expFull time
Posted 5 hrs ago
Job Summary
Own end-to-end growth marketing programs across paid, organic and funnel optimization, driving qualified leads and pipeline through experiments, lifecycle campaigns, and tight RevOps alignment.
- Manage growth channel experiments and budget pacing
- Build nurture, retargeting and routing automations with RevOps and Sales
- Launch campaigns, landing pages and performance reporting
Job Description
Responsibilities
- Growth Channels & Experimentation
- • Run paid search and social, organic search and website conversion day to day.
- • Plan and ship tests; manage budget pacing and vendors.
- • Optimize for qualified inbound, not traffic.
- Funnel, Lifecycle & Sales Handover
- • Build nurture, retargeting and re-engagement programs that move leads from first touch to opportunity.
- • Own lead capture, scoring and campaign tracking in the marketing automation platform.
- • Act as marketing’s conduit to RevOps and Sales so every qualified lead reaches a rep with context, inside SLA.
- • Build and maintain lead scoring, routing and handover automations in partnership with RevOps and CRM governance; flag what falls through.
- Campaign Build & Launch
Requirements
- Experience in B2B demand generation or growth marketing (typically 3+ years), including hands-on use of a CRM or marketing automation platform (HubSpot, Pardot or similar).
- Track record running paid search, paid social and email nurture programs measured on qualified leads and pipeline, not just traffic.
- Working knowledge of web funnels and analytics: Google Analytics, Google Ads and LinkedIn Campaign Manager.
- Ability to instrument a funnel end to end and interpret A/B test results.
Preferred
- Hands-on SEO experience (keyword research, on-page optimization, technical basics, content performance tracking) with tools such as Google Search Console, Semrush or Ahrefs.
- Experience building lead scoring, routing and automation workflows in a B2B marketing automation platform.
- Experience working directly with RevOps or Sales teams.
- Experience with AI/GEO search optimization and AI-assisted marketing workflows.
- Experience with intent and enrichment tools (for example Warmly, G2, Clay) and ABM programs.
- Experience working with engineering to build and scale agentic marketing workflows.
- SaaS, AI or market research industry experience.
Benefits
- Fuel Cycle is committed to supporting the well-being, flexibility, and growth of our team. We offer a competitive and inclusive benefits package that includes:
- • Comprehensive Health Coverage: Medical, dental, and vision insurance plans
- • 401(k) with Company Match: Plan for your future with our retirement savings program
- • Equity Purchase Option: Participate in Fuel Cycle's long-term success
- • Flexible Work Schedule: Empowering you to balance life and work
- • Generous Time Off: 15 vacation days, 7 sick days, 12 company holidays, and 4 floating holidays/recharge days
- • Paid Parental Leave: Time to bond with your growing family
- • Monthly Internet & Phone Stipend: Support for remote work setup
- • Wellness & Lifestyle Perks: Access to Rightway, Headspace, Peloton, and more
- • Team Connection Perks: Weekly community lunches, refreshments, snacks, and pet-friendly offices at LA & NY HQ
Fuel Cycle
3.4 Glassdoor
Fuel Cycle accelerates decision-making for iconic brands. We don’t just help you make decisions – we make them faster, smarter, and with precision. Unlock the insights you need to launch groundbreaking products, dominate customer acquisition, and outpace the competition.With the Fuel Cycle Platform driving the most powerful insights communities, brands connect with their audiences at a deeper level, extracting bold, actionable insights that fuel fearless business moves.
Founded in 2005
Los Angeles, California, USA
159 employees (9 in marketing)
45% recommend to a friend
48% CEO approval
Salaries
Posted range
$85K/yr – $110K/yr
Taken straight from the job posting.
The middle of this range ($98K) is 10% below the median base salary for Growth Marketing Manager roles in the United States ($108K).
Growth Marketing Manager median pay in the United States
Most pay falls between $90K and $120K. Based on 279 salaries.
Marketing Team
Marketing Team Size
9 (6% of company)
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$25.6M
Last Raise
$7.5M
Series Unknown, 15 years ago
Funding History
- Oct 2010Series Unknown • $7.5M
- Mar 2008Series C • $8M
- Jul 2007Series B • $8.3M
Traffic Signals
Monthly Visitors
17.1K
Monthly Google Ads Budget
$24.1K
Traffic Source Mix
Search
36.1%
Direct
44.5%
Referral
11.9%
Social
6.1%
Paid
1.2%
Headcount Trend
Current headcount: ~159
Links
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