Growth Marketing Lead

Responsibilities

• Own the brand's P&L and its growth targets for revenue, new customers, and CAC, along with the annual and monthly plans to hit them.
• Set channel mix and budget allocation within the envelope agreed with Demand & Strategy.
• Build the brand's growth narrative for monthly business reviews and EBRs: what is working, what is not, and what you are changing.
• Set the brand's creative strategy and own its creative territories, evolving them with performance data and the product roadmap.
• Approve the monthly creative allocation (territory and style split) proposed by your Creative Strategist.
• Hold the creative quality bar and give final sign-off on the brand's performance creative.
• Own channel strategy and performance across the brand's online and offline channels, including DTC paid media.
• Decide where budget goes, and hold your channel managers accountable for launch quota, spend efficiency, and testing discipline.
• Own the brand's social commerce growth across TikTok Shop and affiliate, and decide how the shop fits alongside DTC and retail, including which launches and hero products to prioritize.
• Hold your Social Commerce Lead accountable for shop growth, and make sure they have what they need: budget, inventory, creator support, and content.

Requirements

• 8 to 12 years in DTC growth or performance marketing, with direct ownership of a brand's or business line's P&L and growth targets
• Hands-on fluency across growth marketing: paid social, paid search, social commerce including TikTok Shop and affiliate, and offline channels. You can go deep with a channel manager, not just review a dashboard.
• Strong creative judgment: you know what good performance creative looks like and can articulate why something works.
• Experience leading a team across disciplines.
• Commercially sharp: comfortable with unit economics, contribution margin, and making trade-offs under budget constraints.
• Brings urgency and structure, and can build relationships in a matrixed organization.

Benefits

• Medical, dental, and vision coverage
• 401k match
• Equity in Mammoth Brands
• Flexible time off and working hours
• L&D stipend
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from our family of brands