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Lume Deodorant

Brand

4.1
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

Founded in 2017, by Dr. Shannon Klingman, M.D., Lume is a transformative personal care brand on a mission to normalize body odor beyond pits and provide people with outrageously effective solutions so they don’t have to think twice about odor. We are pioneers of the whole body deodorant category, with a portfolio of odor-blocking products including anti-perspirants, aluminum-free deodorants, body washes, body creams, cleansing bars and laundry sprays. Lume products are OB/GYN developed, made with skin-safe ingredients that are gentle enough for the most sensitive parts and often referred to as “life-changing” by our customers. In late 2022, we launched a men’s line called Mando, bringing our expertise to the men’s personal care category. From whole body deodorants to body washes, our product offerings arm men with the confidence to show up as their best selves as they move about their busy day.Lume and Mando are part of Mammoth Brands, the modern CPG company. Driven by a mission to “Create Things People Like More”, the company’s growing family of brands—Harry’s, Flamingo, Lume and Mando—offers exceptional products that speak to today’s consumer, and as a result have become an essential part of millions of people’s daily routines.
Founded in 2017
Salt Lake City, Utah, USA
125 employees (28 in marketing)
www.lumedeodorant.com
77% recommend to a friend
77% positive business outlook

People

Marketing leadership

Amy Calhoun Robb
Amy Calhoun Robb
Chief Marketing Officer
At the company for 1 year 6 months
Anna Meredith
Anna Meredith
Head of Acquisition Marketing
At the company for 2 years 7 months
Jenn E.
Director of Brand Activations and Integrated Marketing
At the company for 1 year 11 months
Lillian Mirakhor
Lillian Mirakhor
Manager, Performance Marketing
At the company for 3 years 10 months

Hiring activity

Open marketing jobs over time

11 open now

Headcount trend

Company growth over the last 12 months

Funding

0

Audience

Monthly website visitors
602.7K
Month over month+15.8%
Quarter over quarter-41.3%
Top sourceDirect (64.9%)
Ad budget per month$4.5K
Average search rank48
Traffic source mix
Direct
64.9%
Search
23.4%

News

Andrew Lewicki on LinkedIn: Another exciting moment for the Lume Deodorant team as we continue our…
Apr 30, 2024 • LinkedIn
How Does Whole-Body Deodorant Work?
Feb 23, 2024 • POPSUGAR
Andrew Lewicki on LinkedIn: Lume Deodorant is now at Walmart! So excited to add another great partner… | 10 ...
Feb 22, 2024 • LinkedIn

Links

www.lumedeodorant.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Headcount -13.2% year over year
Referral
5%
Social
4.9%
Paid referral
1.6%

LinkedIn followers

Follower count and growth

Total followers

16.5K

12-mo growth

+57.8%

Monthly growth

+0.7%

Salaries

Typical salary range

$132,700 – $162,750

/ yr

Median base

$144,500

Median total

$144,500

Median experience

7.5 years

Submissions

4

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Contribute

Open positions11 open marketing positions

Influencer Marketing Manager, Lume and Mando

Lume Deodorant

New York City, NY (Hybrid)

$100K/yr - $130K/yrIn-houseFull-timeSenior level
2 days ago

Senior Associate, Full-Funnel Growth Creative

Lume Deodorant

New York City, NY (Hybrid)

$71K/yr - $89K/yrIn-houseFull-timeSenior level2+ years exp.
7 days ago

Associate Creative Director, Art Director

Lume Deodorant

New York City, NY (Hybrid)

$118K/yr - $150K/yrIn-houseFull-timeSenior level
3 weeks ago

Head of TikTok Shop

Lume Deodorant

New York City, NY (Hybrid)

$195K/yr - $240K/yrIn-houseFull-timeSenior level
7 weeks ago

Senior Manager, Marketing Attribution

Lume Deodorant

New York City, NY (Hybrid)

$142K/yr - $175K/yrIn-houseFull-timeSenior level
2 months ago

Principal Marketing Attribution Analyst

Lume Deodorant

New York City, NY (Hybrid)

$142K/yr - $175K/yrIn-houseFull-timeSenior level
2 months ago
View all 11 jobs

Lume Deodorant insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2017
Headquarters
Salt Lake City, Utah
Employees
51-200
13.2% decline last 12mo
Marketing team
28
22% of company
18 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Seed-stage · Shrinking 13.2% last 12 months · Mid-stage · Recently funded
Trend
2021-08-30 -> 2025-11-24
Headcount (12 months)
-13.2%
Last funding round
0 months ago
Negative news (120 days)
0
Risk score2/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
602.7K
Month over month+15.8%
Quarter over quarter-41.3%
Top sourceDirect (64.9%)
Traffic source mix
Direct
64.9%
Search
23.4%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
0 competitor sites
Search traffic: 36.6K organic clicks / 401 paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
-3,145
Ad budget per month
$4.5K
Average search rank
48

G2 quick view

Shows G2 rating and review trend.

Main result
0 / 5
0 reviews saved
Reviews month over month
—
Reviews quarter over quarter
—
Reviews year over year
—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result
2 open jobs
Open jobs trend: +1%
Trend
2024-04-01 -> 2025-12-01
Open jobs growth
+1%
Biggest role change
marketing: +1%
Latest open role
VP, Global Head of DTC

Marketing leader strength

Shows how strong marketing leadership looks at company level.

High
Marketing has a strong seat at the table. Typical leader time at company: 2.1 years.

Founder or CEO

Saved founder and CEO profiles.

🙆‍♀️Shannon Klingman, M.D.
🙆‍♀️Shannon Klingman, M.D.
CEO/Founder of Lume Deodorant, LLC

Marketing team size

Shows saved marketing team size.

28
22% of the company • 18 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 28.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
4.1 / 5
Work-life balance
4.5 / 5
Culture
4.5 / 5
Diversity & inclusion
4 / 5
Recommend to a friend
77%
Positive business outlook
77%

News

Shows saved company news.

Andrew Lewicki on LinkedIn: Another exciting moment for the Lume Deodorant team as we continue our…
Apr 30, 2024 • LinkedIn
How Does Whole-Body Deodorant Work?
Feb 23, 2024 • POPSUGAR
Andrew Lewicki on LinkedIn: Lume Deodorant is now at Walmart! So excited to add another great partner… | 10 ...
Feb 22, 2024 • LinkedIn

Marketing leadership

Shows saved marketing leaders.

Amy Calhoun Robb
Amy Calhoun Robb
Chief Marketing Officer
Jenn E.
Director of Brand Activations and Integrated Marketing

CMO profiles

Shows saved CMO-level marketing leaders.

Amy Calhoun Robb
Amy Calhoun Robb
Chief Marketing Officer
5%
Social
4.9%
Paid referral
1.6%

Total followers

16.5K

12-mo growth

+57.8%

Monthly growth

+0.7%