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7 marketing jobs

3 days ago

Head of TikTok Shop

Lume Deodorant

New York City, NY (Hybrid)Full time$195K/yr – $240K/yr
2 weeks ago

Senior Manager, Marketing Attribution

Lume Deodorant

New York City, NY (Hybrid)Full time$142K/yr – $175K/yr
2 weeks ago

Principal Marketing Attribution Analyst

Lume Deodorant

New York City, NY (Hybrid)Full time$142K/yr – $175K/yr
3 weeks ago

Associate Creative Director, Copywriter

Lume Deodorant

New York City, NY (Hybrid)Full time$118K/yr – $150K/yr
6 weeks ago

Manager, Paid Social

Lume Deodorant

New York City, NY (Hybrid)Full time$120K/yr – $151K/yr
2 months ago

Creative Strategist

Lume Deodorant

Minneapolis, MN (On-site)Full time
2 months ago

VP, Global Head of DTC

Lume Deodorant

New York, USA (Hybrid)Full time$275K/yr – $315K/yr

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7 jobs

Head of TikTok Shop

Lume Deodorant

New York City, NY (Hybrid)

$195K/yr - $240K/yrIn-houseFull-timeSenior level
3 days ago

Senior Manager, Marketing Attribution

Lume Deodorant

New York City, NY (Hybrid)

$142K/yr - $175K/yrIn-houseFull-timeSenior level
2 weeks ago

Principal Marketing Attribution Analyst

Lume Deodorant

New York City, NY (Hybrid)

$142K/yr - $175K/yrIn-houseFull-timeSenior level
2 weeks ago

Associate Creative Director, Copywriter

Lume Deodorant

New York City, NY (Hybrid)

$118K/yr - $150K/yrIn-houseFull-timeMid level
3 weeks ago

Manager, Paid Social

Lume Deodorant

New York City, NY (Hybrid)

$120K/yr - $151K/yrIn-houseFull-timeManager
6 weeks ago

Creative Strategist

Lume Deodorant

Minneapolis, MN (On-site)

In-houseFull-timeMid level5+ years exp.
2 months ago

VP, Global Head of DTC

Lume Deodorant

New York, USA (Hybrid)

$275K/yr - $315K/yrIn-houseFull-timeDirector/executive15+ years exp.
2 months ago
Lume Deodorant

Head of TikTok Shop

New York City, NY (Hybrid)

$195K/yr – $240K/yrSenior LevelFull time

Posted 3 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the TikTok Shop Growth Strategy and P&L across four brands, set multi-brand roadmap, lead creator and live commerce programs, and drive merchandising, SEO, and cross-functional operational excellence.

  • Own growth strategy, P&L, and cross-brand roadmap for TikTok Shop
  • Lead creator partnerships, affiliate strategy, live commerce, and testing programs

Job Description

Responsibilities

  • Own the TikTok Shop Growth Strategy & P&L
  • Set the vision, strategy, and multi-brand roadmap for TikTok Shop, grounded in a sharp perspective on where the platform and social commerce are headed
  • Own the channel P&L across four brands – managing GMV growth, customer acquisition efficiency, margin, and omnichannel halo impact
  • Build and maintain forecasts, KPIs, and reporting infrastructure in partnership with Finance and Analytics; present channel performance and strategic direction to senior leadership and cross-functional stakeholders
  • Identify and size growth opportunities across new formats, creator segments, product categories, and platform capabilities
  • Build and Scale Affiliate & Creator Strategy
  • Set the strategic framework for creator partnerships across tiers, segments, and niches – balancing creator performance, content quality, and commission optimization
  • Lead the test-and-learn creator model that focuses on high-volume, conversion-driven performance
  • Oversee briefing and messaging strategy, ensuring creators are equipped with important points of difference by brand and hero product value propositions
  • Build scalable, repeatable processes for creator onboarding, sampling, content testing, and performance evaluation

Requirements

  • 10+ years of experience in e-commerce, growth marketing, influencer marketing, or social commerce and 3+ years of leadership experience in a people management role

Preferred

  • You may have experience in personal care, beauty, or CPG, but not neccessary

Benefits

  • Medical, dental, and vision coverage
  • 401k match
  • Equity in Mammoth Brands
  • Flexible time off and working hours
  • L&D stipend
  • 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
  • 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
  • Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
  • Free products from our family of brands

Lume Deodorant

4.1 Glassdoor

Founded in 2017, by Dr. Shannon Klingman, M.D., Lume is a transformative personal care brand on a mission to normalize body odor beyond pits and provide people with outrageously effective solutions so they don’t have to think twice about odor. We are pioneers of the whole body deodorant category, with a portfolio of odor-blocking products including anti-perspirants, aluminum-free deodorants, body washes, body creams, cleansing bars and laundry sprays. Lume products are OB/GYN developed, made with skin-safe ingredients that are gentle enough for the most sensitive parts and often referred to as “life-changing” by our customers. In late 2022, we launched a men’s line called Mando, bringing our expertise to the men’s personal care category. From whole body deodorants to body washes, our product offerings arm men with the confidence to show up as their best selves as they move about their busy day.Lume and Mando are part of Mammoth Brands, the modern CPG company. Driven by a mission to “Create Things People Like More”, the company’s growing family of brands—Harry’s, Flamingo, Lume and Mando—offers exceptional products that speak to today’s consumer, and as a result have become an essential part of millions of people’s daily routines.

Founded in 2017
Salt Lake City, Utah, USA
125 employees (28 in marketing)
www.lumedeodorant.com
77% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
602.7K
Monthly Google Ads Budget
$4.5K
Traffic Source Mix
Search
23.4%
Direct
64.9%
Referral
5%
Social
4.9%
Paid
1.6%

Headcount Trend

Current headcount: ~125

Marketing Team

Marketing Team Size
19 (15% of company)
Median Career Experience
10 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
4

People

Marketing Leadership

Amy Calhoun Robb
Amy Calhoun Robb
Chief Marketing Officer
At the company for 1 year 4 months
Anna Meredith
Anna Meredith
Head of Acquisition Marketing
At the company for 2 years 5 months
Jenn E.
Director of Brand Activations and Integrated Marketing
At the company for 1 year 9 months
Lillian Mirakhor
Lillian Mirakhor
Manager, Performance Marketing
At the company for 3 years 8 months

Recent News

Andrew Lewicki on LinkedIn: Another exciting moment for the Lume Deodorant team as we continue our…
Apr 30, 2024 • LinkedIn
How Does Whole-Body Deodorant Work?
Feb 23, 2024 • POPSUGAR
Andrew Lewicki on LinkedIn: Lume Deodorant is now at Walmart! So excited to add another great partner… | 10 ...
Feb 22, 2024 • LinkedIn
Stinky People Rejoice. The Lume Deodorant Creator Is From Minnesota!
Jan 9, 2024 • 98.1 - Minnesota's New Country
PE-backed Harry’s Inc to acquire Lume Deodorant
Dec 13, 2021 • PE Hub