VP, Global Head of DTC

New York, USA (Hybrid)

$275K/yr – $315K/yrDirector/Executive15+ years expFull time

Posted 2 months ago

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Job Summary

Lead a multi-brand DTC organization to scale digital commerce across four brands.

  • Own global DTC strategy and KPI delivery across four brands.
  • 15+ years in DTC with multi-brand P&L ownership and proven scale.
  • Senior leadership scope across Heads of DTC and cross-brand collaboration.

Job Description

Responsibilities

  • Define the Multi-Brand DTC Strategy : Build and execute a global strategy that scales DTC across Harry’s, Flamingo, Mando, and Lume while respecting their unique positioning and customer bases.
  • Deliver Across Portfolios : Own the KPIs for all brand DTC channels, aligning strategies with broader omnichannel goals.
  • Lead & Develop Senior Leaders : Manage the Heads of DTC for each brand, fostering strong leadership, collaboration, and talent development across teams, building a long-term pipeline of talent.
  • Balance Global Scale & Local Relevance : Leverage shared platforms (i.e. Shopify eco-system), tools, and best practices across brands while empowering localized innovation where it matters.
  • Champion Omnichannel Consistency : Partner with retail and wholesale leaders to ensure digital aligns seamlessly with offline touchpoints, pricing, and promotions.
  • Elevate the Customer Experience : Ensure that every digital experience—from site navigation, UX, UI, to checkout to post-purchase—delights customers, improves NPS, and deepens loyalty.
  • Customer Service Excellence - Cultivate the entire customer journey, including every single connection point. Develop best practices and learnings across our entire customer service organization, leverage our rich data stack, our AI capabilities, and bring learnings into the broader DTC business, omnichannel strategy, and brand.
  • Drive Innovation : Bring forward new capabilities (e.g. GenAI, personalization, unique marketing flows, etc), explore new product innovation and messaging, and explore business models (e.g., subscriptions, bundling, trial flow, etc.) to meet our brands goals and connect with our customer.
  • Be the Voice of Digital at the Table : Represent digital priorities with leadership, partners, and stakeholders, ensuring digital commerce is central to the company’s differentiating value proposition to drive CPG 2.0.

Requirements

  • 15+ years of leadership experience in DTC, global digital commerce, and digital strategy
  • Track record of scaling multi-brand or portfolio digital businesses, with P&L ownership with an understanding of Brand led commerce, subscription dynamics, and it’s their balance with NPS.
  • Strong people leader with experience developing leaders and large global teams.
  • Skilled at balancing brand differentiation, bringing to life the Brand, with enterprise-wide scale and efficiency.
  • Customer-obsessed, with the ability to translate customer needs into actionable strategies.
  • Excellent communicator and influencer, capable of aligning stakeholders, partners, and brand leaders.
  • Analytically fluent. Understands how a business works from the big picture down to the granular, making shrewd recommendations along the way. Comfortable with data, but also leans on experience — comfortable with a variety of data and able to root cause analysis. Ability to digest, synthesize, and share with stakeholders strategic plans
  • Deep expertise in an end-to-end DTC business within an omnichannel portfolio, with proven results in driving revenue, margin, and customer growth.
  • Adept and experienced with digital platforms, e-commerce tech stacks, and modern UX/product practices.
  • Versed in best practices and has a strong perspective for UX/UI. Can lead a multi-brand architecture strategy. Experience partnering closely with engineers and technology partners.
  • Experienced leader able to manage a multi-brand customer obsessed customer service organization
  • Strategic visionary who can zoom out to set direction while staying close to execution, and has an evolving perspective on where DTC is going and the role it plays in an omni-channel brand.
  • Global mindset, experienced in building strategies that span multiple geographies.

Benefits

  • Medical, dental, and vision coverage
  • 401k match
  • Equity in Mammoth Brands
  • Flexible time off and working hours
  • Wellness and L&D stipends
  • 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
  • 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
  • Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
  • Free products from all of our brands

Lume Deodorant

4.1 Glassdoor

Founded in 2017, by Dr. Shannon Klingman, M.D., Lume is a transformative personal care brand on a mission to normalize body odor beyond pits and provide people with outrageously effective solutions so they don’t have to think twice about odor. We are pioneers of the whole body deodorant category, with a portfolio of odor-blocking products including anti-perspirants, aluminum-free deodorants, body washes, body creams, cleansing bars and laundry sprays. Lume products are OB/GYN developed, made with skin-safe ingredients that are gentle enough for the most sensitive parts and often referred to as “life-changing” by our customers. In late 2022, we launched a men’s line called Mando, bringing our expertise to the men’s personal care category. From whole body deodorants to body washes, our product offerings arm men with the confidence to show up as their best selves as they move about their busy day.Lume and Mando are part of Mammoth Brands, the modern CPG company. Driven by a mission to “Create Things People Like More”, the company’s growing family of brands—Harry’s, Flamingo, Lume and Mando—offers exceptional products that speak to today’s consumer, and as a result have become an essential part of millions of people’s daily routines.

Founded in 2017
Salt Lake City, Utah, USA
125 employees (28 in marketing)
77% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
602.7K
Monthly Google Ads Budget
$4.5K
Traffic Source Mix
Search
23.4%
Direct
64.9%
Referral
5%
Social
4.9%
Paid
1.6%

Headcount Trend

Current headcount: ~125

Marketing Team

Marketing Team Size
19 (15% of company)
Median Career Experience
10 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
1