Go-To-Market Associate, Campaigns

Responsibilities

• Support the development of GTM strategies for priority moments across the sporting calendar, helping bring together business opportunities, campaign objectives, target audiences, key insights, and measures of success.
• Support the development of campaign value propositions and messaging, working with Commercial, Product, Media, Campaign Strategy, Creative, and other key stakeholders.
• Coordinate cross-functional campaign planning from strategy through launch, maintaining timelines and helping teams stay aligned on ownership, key milestones, dependencies, and decisions.
• Support high-priority GTM campaigns alongside GTM Managers and contribute to the execution of secondary campaigns and ongoing sports moments.
• Help execute in-season campaign adjustments across creative, communications, promotional generosity, and other GTM tactics based on business performance and evolving priorities.
• Surface risks and blockers, support campaign QA, and help ensure deliverables are ready for key business moments.
• Track campaign performance and work with Analytics and GTM leads to capture learnings that can improve future campaigns.

Benefits

• We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards . *Benefits differ across location, role, and level.