Fractional Chief Marketing Officer (CMO)

Responsibilities

• Assess our current marketing approach, measurement, and planning
• Build a single, prioritized marketing strategy and roadmap tied to fundraising and revenue goals
• Establish the tracking and scorecard we'll use to measure return on effort and spend
• Partner with Marketing and Development leadership to align on shared goals, plans, and a regular working rhythm
• Advise our VP of Marketing, who leads the team in executing the plan
• Report directly to the CEO
• This role is primarily strategic. Our VP of Marketing and the marketing team are responsible for day-to-day execution, and you will set the direction they carry out.
• On occasion, you will be expected to support execution where your expertise adds the most value, such as guiding a key campaign, reviewing creative, or supporting a high-priority initiative

Requirements

• 12–15+ years of marketing and strategy experience, including at least 5 years in a VP, CMO, or equivalent leadership role, or equivalent experience
• A track record of setting marketing strategy that produced measurable revenue or growth, and the ability to say what you'd do differently
• Experience bringing order to marketing efforts: measurement, attribution, and accountability
• Experience aligning marketing with sales or fundraising/development teams
• Strong communication skills, including with executives and boards