Gerente de Marketing

Responsibilities

• Adapt LMG’s brand, product messaging and marketing materials for the U.S. medical aesthetics market.
• Support the launch and ongoing management of the U.S. website, digital content, social media and email programs.
• Develop sales tools, presentations, product materials and distributor-facing communications.
• Plan and support product launches, trade shows, workshops, webinars and regional marketing events.
• Build lead-generation and lead-nurturing programs with distributors and independent sales representatives.
• Manage marketing automation, CRM workflows and campaign reporting where appropriate.
• Coordinate educational content and market-development activities with clinical experts and KOLs.
• Track campaign performance, lead quality, event ROI and other commercial marketing metrics.
• Manage external agencies, designers, digital vendors and event partners as required.

Requirements

• At least five years of experience in marketing, marketing communications, product marketing, demand generation or a related discipline.
• Demonstrated experience supporting U.S. product launches and commercial growth.
• Ability to create and localize marketing content for healthcare professionals, distributors and commercial teams.
• Experience across digital marketing, websites, email campaigns, social media, webinars and events.
• Familiarity with CRM and marketing platforms such as HubSpot, Salesforce, Marketo or similar systems.
• Strong project-management, writing and communication skills, with the ability to work independently in a remote environment.
• Willingness to travel occasionally for trade shows, distributor meetings and customer events.

Preferred

• Marketing experience in medical aesthetics, dermatology, plastic surgery, medical devices or another relevant healthcare sector.
• Experience with laser, IPL, radiofrequency, ultrasound or other energy-based aesthetic devices.
• Familiarity with dermatologists, plastic surgeons, medical spas, KOLs or aesthetic-device distributors.
• Experience supporting an international company entering or expanding in the United States.
• Ability to combine strategic planning with hands-on execution and limited internal resources.