Marketing, Community & Creative Services Director

Rochester, NY (On-site)

$65K/yr – $70K/yrDirector/Executive2+ years expFull time

Posted 2 hrs ago

Job Summary

Owns planning and execution of community outreach, partnerships, and station-wide marketing initiatives to raise KAAL's visibility and impact, while collaborating with News, Creative Services, and Sales to drive audience engagement and revenue opportunities.

  • Lead planning and coordination of events and campaigns.
  • Build and manage strategic partnerships with nonprofits, schools, businesses, and community groups.

Job Description

Responsibilities

  • Lead the planning, coordination, and execution of station community outreach initiatives, partnerships, and events.
  • Serve as the primary liaison between KAAL and local nonprofits, civic organizations, schools, businesses, and community groups.
  • Develop and maintain strategic partnerships that enhance KAAL's visibility and community impact.
  • Identify and secure opportunities for station participation in local events, public service initiatives, and fundraising campaigns.
  • Coordinate signature station initiatives including food drives, toy drives, school supply drives, awareness campaigns, and community service projects.
  • Represent KAAL at community events and ensure a professional and positive station presence.
  • Collaborate with News leadership to identify and promote community-focused stories and initiatives.
  • Manage the station's Creative Services function, ensuring consistent execution of KAAL's brand across all platforms.
  • Develop, write, produce, and coordinate on-air promotional campaigns for news, weather, special programming, community initiatives, and station events.
  • Maintain brand standards and ensure consistent messaging throughout all station communications.

Requirements

  • Bachelor's degree in Marketing, Communications, Public Relations, Broadcasting, Journalism, or related field preferred.
  • Two or more years of experience in marketing, creative services, community relations, event management, media, or related field.
  • Strong writing, communication, and project management skills.
  • Must be able to shoot video and edit projects.
  • Demonstrated ability to manage multiple projects and deadlines simultaneously.
  • Experience building relationships with community organizations and stakeholders.
  • Proficiency with social media platforms and Microsoft Office applications.
  • Ability to work flexible hours, including evenings and weekends, as needed for community events and station activities.
  • Valid driver's license and reliable transportation. Must have a safe driving history as determined by the Company. Driving record will be checked.

Preferred

  • Experience in television broadcasting, media, advertising, or marketing.
  • Experience with Adobe Creative Suite, including Photoshop, Premiere Pro, Illustrator, and After Effects.
  • Experience coordinating community events, sponsorships, and marketing campaigns.
  • Passion for local news, storytelling, audience engagement, and community service.

Benefits

Rochester Area Chamber of Commerce logo

Rochester Area Chamber of Commerce

Membership Organization for businesses in the Rochester, Minnesota area.Rochester Area Chamber of Commerce, Rochester, Minnesota - Building an environment where business can develop, grow and prosper.Who We AreThe Rochester Area Chamber of Commerce is a membership organization representing area businesses. We provide networking, marketing, public advocacy and educational opportunities to our membership, and work to represent the business community on economic and governmental issues. Our MissionOur mission is to lead, inform, advocate and advance business interests for members and to promote a healthy community and a growing economy.

USA
24 employees (5 in marketing)

Salaries

Posted range

$65K/yr – $70K/yr

Taken straight from the job posting.

The middle of this range ($68K) is 44% below the median base salary for Marketing Director roles in the United States ($120K).

Marketing Director median pay in the United States

$120K/yr

Most pay falls between $90K and $153K. Based on 328 salaries.

See all Rochester Area Chamber of Commerce salaries

Marketing Team

Marketing Team Size
5 (21% of company)
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
9.3K
Traffic Source Mix
Search
29.6%
Direct
28.8%
Referral
9.1%
Social
7.8%
Paid
7.8%

Headcount Trend

Current headcount: ~24
Rochester Area Chamber of Commerce logo

Marketing, Community & Creative Services Director

Rochester Area Chamber of Commerce · Rochester, NY · On-site