Senior Marketing Manager - Public Sector

Responsibilities

• Collaborate with cross-functional team members in marketing, sales, finance, business operations, product, and account development to execute a best-in-class go-to-market motion by leading joint initiatives, facilitating communication across departments, and driving alignment on marketing strategies.
• Forecast and measure the impact of demand generation activities on sales pipeline and revenue; continuously evaluate the performance and ROI of programs, adjusting tactics and strategy accordingly.
• Build and execute campaign activations across channels like webinars, email, content marketing, direct mail, and more. Turn net-new activities into evergreen programs.
• Strategize and execute email campaigns, engagement and nurturing, advertising, webinars, sales enablement, direct mail, trade shows, social media, and more.
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Requirements

• 5+ years of demand generation, growth marketing, or other relevant marketing experience.
• Analytical skills with experience using data to drive business impact.
• Be highly collaborative and have a strong track record of planning, building, and managing large-scale campaigns.
• Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally and with executives.
• Has experience working in or with the Public Sector, especially federal or state governments.
• BS/BA degree or equivalent experience required.
• You’re curious about AI and use it regularly, whether that’s drafting, synthesizing, or automating, and you’re excited to keep learning as the tools evolve.

Preferred

• Is an expert in B2B tech marketing and is an analytical yet creative hands-on marketer with a passion for growth marketing.
• Displays strong interpersonal skills, and a high degree of initiative, with the ability to work in and across teams.
• Strong writing skills and experience creating content for emails, blogs, webinars, or web pages.
• Has experience with ON24 and Marketo.

Benefits

• Beyond compensation, we provide the foundations that enable long-term success: a flexible, employee-led remote model, a professional development stipend, comprehensive health and parental leave plans, and more.