Marketing Management Specialist

Jacksonville, FL (Remote)

$57K/yr - $73K/yr (Est.)Mid Level3+ years expContract

Posted 3 hrs ago

Job Summary

Own and execute marketing plans across segments, manage content support, drive adoption of brand strategy, and track metrics and budgets while coordinating direct, media, digital, and experiential workstreams.

Own and execute assigned marketing plans and launches
Coordinate cross-functional adoption and communications
Track metrics, leads, CPI, and campaign budgets

} }{{}}} ) }}}}}}} }}}}}}} }}}}}} }}}}}}}}}}}}} }}}}}} }}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}} }}}}}}}} }}}}}}}}}}}}}}}}}}}}}}}}}}} }}}}}}},}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}]} }}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}} }}}}}}}}}}} }}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}} }}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}} }}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}} }}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}} }}}}}}}}}}}}}}}"}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}} }}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}} }}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}} }}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}} }}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}} }}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}} }}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}} }}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}} }}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}} }}}} (Note: summary is provided in the required format.) , }}}}}}} , , , 2 , 3 , , } } }} }}}} }}} }}} }}} } } } 1 } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } ai_summary must start with a

tag and be a single paragraph, followed optionally by a ul with 1-3 li items. It should not be overly long and must not include restricted content. } } } } }} } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } 1

Job Description

Responsibilities

Representative of vertical marketing team (direct, media, digital, experiential) to segment Sr. Marketing Manager
Execute on assigned marketing plans, promotional plan and/or launch plans for segments/clients, products or capabilities.
Assist with content for brand and marketing communications support information for sales agents and their customers.
Lead, develop, and support activities to enable client’s adoption across the company to help align to Brand Strategy in member facing activities and external communications.
Tracking marketing metrics, leads and CPI’s.
Reporting marketing metrics, leads and CPI’s.
Ability to execute on specific tactical area (direct, media, digital, experiential) on expert level.
Assist end-to-end marketing communications development and implementation process. Manage use of internal and external resources and budget, resulting in the production and in-market usage of effective marketing tactics.
Implement processes for better integration, improved efficiency and lower costs.

Requirements

3 years in any mix of marketing fields or equivalent experience, marketing automation or campaign management experience and experience using CRM, segmentation systems and analytics to develop and track marketing programs.
Proven ability executing in marketing channels or tactics (direct, advertising, digital, DRTV) working to budget and time deadlines, and reporting on metrics.
Broad and deep knowledge of marketing promotion methods, practices and techniques.
Product launch experience
Experience working in a regulated industry
Experience in client services role
Experience working in agency processes
Experience working in a cross-functional team in a fast-paced environment
Experience working with and coordinating multiple clients and agencies
Ability to resolve issues and barriers. Ability to build and deliver presentations with computer software.

Florida Blue

Florida Blue is a subsidiary of a not-for-profit health solutions company dedicated to serving all Floridians in the pursuit of health.Florida Blue is an independent licensee of the Blue Cross and Blue Shield Association, serving residents and businesses in the state of Florida.http://www.floridablue.com

Founded in 2001

Jacksonville, Florida, USA

8.3K employees

www.floridablue.com

Salaries

SalaryGuide estimate

$57K/yr – $73K/yr

Modelled from 5 comparable roles.

Marketing Specialist median pay in the United States

$70K/yr

Most pay falls between $60K and $79K. Based on 783 salaries.

See all Marketing Specialist salaries See more Marketing Specialist jobs

See all Florida Blue salaries

Marketing Team

Median Career Experience

16 years

Median Tenure

6.3 years

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

1.7M

Monthly Google Ads Budget

$1.3M

Traffic Source Mix

27.2%

Direct

58.2%

Referral

13.5%

Social

0.5%

Paid

0.5%

Headcount Trend

Current headcount: ~8.2K

News about Florida Blue

Officials say Florida Blue Florida Classic could pump $30 million into Orlando's economy

Nov 21, 2025 • Spectrum News 13

Radiology Partners affiliate inks in-network deal with Florida Blue

Nov 21, 2025 • Radiology Business

Florida Blue-hospitals contract negotiations leave tens of thousands of patients in limbo

Nov 10, 2025 • NBC 6 South Florida

Links

www.floridablue.com

X (Twitter)

Crunchbase

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.