Marketing Specialist

Responsibilities

• HubSpot Automation & Workflows: Build and maintain HubSpot workflows, automations, and lists across campaigns and programs, including enrollment, nurture, follow-up, lead routing, and segmentation for campaigns, events, and SDR outreach.
• Email Execution & Copywriting: Use AI to turn supplied messaging into effective email copy, then build, test, and deploy campaign, event, and nurture emails in HubSpot.
• Website & On-Page Optimization: Execute SEO, answer engine optimization (AEO), and generative engine optimization (GEO) updates in HubSpot Content Hub, including FAQs, schema, answer sections, and key takeaways, and build landing and event pages.
• BrightEdge Execution: Become BrightEdge certified within your first 90 days, then work optimization tasks from recommendation to published change, keeping completed work tracked and documented.
• AI-Forward Optimization: Use AI to speed up execution, find efficiencies, and continuously improve how the team works.
• Testing & Reporting: QA every asset before launch, run A/B tests, and report on performance with recommendations for improvement.

Requirements

• 3-5 years of experience in marketing operations, demand generation, or a related marketing role.
• Significant, hands-on working experience in HubSpot Marketing Hub, including building workflows, automations, emails, and lists. Certifications alone do not meet this requirement.
• Working experience in HubSpot Content Hub, including page builds and on-page updates.
• Hands-on SEO experience, including on-page optimization.
• Demonstrated experience using AI tools such as ChatGPT, Claude, or similar to streamline marketing work, with examples to share.

Preferred

• Love of Execution: Thrives living in execution mode, and gets energy from crossing things off the list every day.
• Efficiency Mindset: Looks at manual work and asks how AI or automation could do it faster and better.
• Adaptability: Adjusts quickly as priorities shift, and brings a resourceful, problem-solving approach.
• Attention to Detail: QAs every email, workflow, and page before it goes live.
• Effective Communication: Collaborative across marketing, sales, and product teams; flags risks and timeline issues early.
• Preferred Experience: Experience with sales engagement platforms such as SalesLoft, Outreach, Apollo, or Nooks, and working knowledge of Salesforce.

Benefits

• medical insurance, a 401 (k) Plan with matching, flexible vacation, and flexible work schedules. Yes Energy encourages and funds investment in both formal and informal professional development.