Director of Marketing

Responsibilities

• This seat owns growth across a house of brands co-led by two founders: an orthopedic surgeon turned bone health and longevity specialist, and a PhD in nutrition whose life's work is lasting behavior change. They are co-visionaries, partners in business and in life, and both voices carry through every brand.

Requirements

• You have a proven track record of owning revenue and growth targets in e-commerce and subscription-based businesses.
• You have mastered email, SMS, and lifecycle marketing in Klaviyo and GoHighLevel, and you can point to the revenue your segmentation, campaigns, and automated flows have driven.
• You command the CRM and data layer, including automations, attribution, and reporting that gives the founders a clear read on performance without having to ask.
• You have personally planned, launched, and run masterclasses, webinars, and paid challenges, and you can show the registrations, show rates, and conversion they produced.
• You know e-commerce on Shopify inside and out, from product launches and conversion rate optimization to AOV, bundles, subscriptions, and contribution margin.
• You can build, test, and optimize landing pages, registration pages, and checkout flows yourself, and you can judge the quality of work done by others.
• You have run paid media on Meta and YouTube directly, managing budget, testing creative, and reading attribution well enough to know what is truly working.
• You understand LTV and retention economics for both product customers and members, including loyalty and referral programs and LTV:CAC targets by offer.
• You can set social strategy across both founders' channels and the brand channels, tie organic growth to funnel performance, and translate each founder's voice into content, in his register and in hers.
• You have built partner, affiliate, and podcast-driven acquisition channels.