Founding Head of Go-To-Market & Growth

Responsibilities

• Develop and execute Guiden's initial go-to-market strategy.
• Identify and directly approach qualified course creators and coaching businesses.
• Build repeatable outbound acquisition systems using email, LinkedIn, social media, and other relevant channels.
• Personally run sales conversations, product demonstrations, and follow-ups.
• Convert qualified prospects into paying customers.
• Develop sales scripts, objection-handling processes, outreach sequences, and repeatable sales workflows.
• Track pipeline performance, conversion rates, and customer acquisition costs.
• Conduct customer interviews to validate buying motivations, objections, and unmet needs.
• Identify the course creator segments most likely to purchase and actively use Guiden.
• Test positioning, offers, messaging, and pricing presentation.

Requirements

• 5+ years of relevant experience in B2B SaaS growth, customer acquisition, sales, or go-to-market leadership.
• Direct experience helping an early-stage SaaS company acquire its first paying customers.
• Proven ability to build customer acquisition and sales systems from scratch.
• Demonstrated success generating measurable revenue through outbound sales, partnerships, or other acquisition channels.
• Strong experience selling subscription software or other high-value B2B products.
• The ability to personally prospect, conduct demos, negotiate, and close customers.
• Strong understanding of sales pipelines, customer acquisition costs, conversion rates, and SaaS economics.
• Experience conducting customer research and improving positioning based on market feedback.
• Excellent execution skills and the ability to operate independently.
• A willingness to take ownership and remain accountable for results.

Preferred

• Previously helped a SaaS company grow from zero or limited revenue to meaningful recurring revenue.
• Experience working with course creators, coaches, consultants, or education businesses.
• Experience at companies such as Kajabi, Thinkific, Teachable, Whop, Circle, or similar platforms.
• Existing relationships within the creator economy or online education industry.
• Experience selling software subscriptions priced at $500+ per month.
• Experience developing partner-led or affiliate-driven customer acquisition.
• Experience building and eventually managing early-stage growth teams.

Benefits

• Founding leadership opportunity with meaningful ownership over go-to-market execution.
• Join a fully developed software product at the beginning of its commercial growth.
• Help define how the company acquires customers and grows.
• Opportunity to build and eventually lead your own team.
• Competitive compensation with performance-based incentives.
• Significant potential for long-term career growth as the business expands.