EverPro - Senior Growth Marketing Manager - ABM (Remote, US)

Responsibilities

• Own the Target Account Strategy
• Own and continuously refine improveit 360’s Target Account List (TAL) in partnership with Sales leadership. Develop and maintain the criteria used to identify, prioritize and tier high-value accounts. Establish clear 1:1, 1 and 1 account strategies based on account potential, ICP fit, intent, engagement and strategic value.
• Partner with Sales to ensure account ownership, prioritization and treatment remain aligned as the market and pipeline evolve. Develop governance processes for adding, removing and reprioritizing target accounts.
• Build Buying Committee + Account Intelligence
• Define priority personas and buying committee roles within target accounts. Partner with Marketing Ops, RevOps and data providers to improve contact coverage and account intelligence. Identify gaps in buying committee penetration and develop strategies to reach additional stakeholders. Use firmographic, behavioral, intent and engagement data to help Marketing and Sales understand where opportunities exist within target accounts. Ensure Sales has actionable account and contact intelligence rather than simply more data.
• Develop and Execute Account-Based Programs
• Develop integrated ABM programs across 1:1, 1 and 1 motions. Translate account tiers, buying committees and customer needs into differentiated engagement strategies. Partner with Paid Media, Content, Product Marketing, Events and other channel owners to activate coordinated account-based experiences. Identify content, messaging and personalization needs by account tier, buying committee, vertical and stage of the buying journey. Work with Product Marketing and Content to prioritize and develop the assets required to support account plays. Test new channels, tactics and personalization approaches and scale those that demonstrate meaningful account engagement and progression. Identify opportunities for executive engagement, events, direct mail, digital advertising and other high-value experiences where appropriate.
• Lead Sales + Marketing ABM Alignment
• Serve as the primary Marketing partner to Sales leadership for the ABM motion. Establish and lead recurring Sales + Marketing account reviews focused on priority accounts, engagement, intent signals, active plays and progression. Translate Marketing activity and account intelligence into clear, actionable recommendations for AEs and SDRs. Develop Sales plays and enablement tied to account tier, persona, engagement and buying signals. Establish clear expectations for Marketing and Sales ownership throughout the account lifecycle. Build feedback loops that allow Sales insights to continuously improve targeting, messaging, qualification and Marketing strategy. Create shared accountability for target-account progression rather than treating ABM as a Marketing-only program.
• Own the Marketing Qualified Account Funnel

Requirements

• Significant experience building and/or leading B2B account-based marketing programs, ideally within SaaS or another complex B2B environment.
• Demonstrated experience building ABM foundations, including TAL development, account tiering, buying committee strategy, intent, personalization and account-based measurement.
• Strong understanding of 1:1, 1 and 1 ABM models and when each should be used.
• Experience partnering directly with Sales leadership, AEs and SDRs to develop shared account strategies and coordinated plays.
• Ability to build trust with Sales while also bringing a strong Marketing point of view and challenging assumptions when needed.
• Experience working with ABM and intent platforms such as ZoomInfo MarketingOS, 6sense, Demandbase, Propensity or similar tools.
• Strong understanding of Salesforce and how account, contact, opportunity and engagement data support an ABM motion.
• Experience partnering with Marketing Ops and RevOps on data, integrations, routing, reporting and measurement.
• Strong analytical skills and comfort translating account-level data into clear decisions and actions.
• Experience working cross-functionally with Paid Media, Product Marketing, Content, Events and other Marketing teams.

Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Day 1 access to a robust health and wellness benefits, including an annual wellness stipend
• 401k with up to a 4% match and immediate vesting
• Flexible and generous (FTO) time-off
• Employee Stock Purchase Program