Director, Product Marketing

Responsibilities

• Build, coach, and develop a high-performing product marketing team.
• Build and maintain the segmentation strategy for current market focus and future market investments.
• Develop and maintain differentiated product positioning and messaging that clearly communicate customer value across our public safety markets.
• Partner with executive leadership and key stakeholders to update the overarching First Due story, what makes us special, and why agencies need to modernize.
• Lead go-to-market strategy for new product launches, major feature releases, pricing updates, and product enhancements.
• Collaborate with Product leadership to influence roadmap prioritization using market insights, customer feedback, win/loss analysis, and competitive research.
• Own competitive intelligence, staying current on strategies, tactics, pricing, and product developments across key competitors.
• Build comprehensive launch plans that align Product, Marketing, Sales, Customer Success, and Executive stakeholders.
• Translate technical functionality into clear, compelling customer benefits tailored to executive, operational, and frontline public safety audiences.
• Develop sales enablement materials including battle cards, presentations, demo narratives, objection handling guides, and other customer-facing collateral.

Requirements

• 8+ years of B2B SaaS product marketing experience with increasing responsibility.
• 3+ years leading product marketing strategy for enterprise software products.
• Demonstrated success launching enterprise SaaS products and driving market adoption.
• Experience developing positioning, messaging, pricing support, and go-to-market strategies for complex software platforms.
• Strong understanding of enterprise software buying cycles and multi-stakeholder purchasing decisions.
• Experience supporting Sales organizations through enablement content, competitive positioning, and product education.
• Exceptional written, verbal, and presentation communication skills.
• Strong storytelling ability with experience translating technical concepts into customer-focused messaging.
• Successful track record leading a high-performing marketing team
• Experience conducting competitive analysis, market research, and win/loss analysis.

Preferred

• Strategic thinker who can connect product strategy with commercial outcomes.
• Strong executive presence and ability to communicate with senior leaders.
• Customer-obsessed mindset with a passion for understanding user needs.
• Data-driven decision maker who balances analytics with creativity.
• Comfortable operating in a fast-paced, high-growth SaaS environment.
• Collaborative leader who builds strong cross-functional relationships.
• Curious, adaptable, and motivated by continuous learning.
• Passionate about technology that improves public safety and helps first responders serve their communities.

Benefits

• First Due offers a comprehensive compensation and benefits package for eligible employees, including competitive pay, medical, dental, and vision coverage, FSA/HSA, 401(k), flexible PTO, a fully remote workplace, a technology stipend, opportunities for advancement, and other benefits and perks that sets our team apart. Visit www.firstdue.com to learn more.