Director of Partner Marketing

Responsibilities

• Own the partner enablement and growth strategy, driving merchant activation, adoption, retention, and back-book growth.
• Develop segmentation, lifecycle, and go-to-market plans that increase payments penetration and product adoption.
• Lead partner onboarding, education, training, sales tools, and enablement programs.
• Work directly with partner sales, marketing, and success teams to identify growth opportunities and remove adoption barriers.
• Own the strategy and evolution of the Marketing Hub, including content, campaigns, training, and partner engagement.
• Drive cross-functional execution with Product Marketing, Digital, Operations, Analytics, and Revenue Operations.
• Establish scalable processes, prioritize initiatives, manage budgets and resources, and measure business impact.
• Lead content strategy, campaign execution, and performance reporting across the partner and merchant ecosystem.
• Manage key stakeholder relationships and provide leadership across enablement, marketing, and growth programs.
• Ensure a best-in-class merchant and partner experience while delivering measurable revenue growth.

Requirements

• 8+ years of experience in partner growth, marketing, enablement, business development, or related commercial roles.
• Proven track record driving customer acquisition, retention, product adoption, and revenue growth.
• Experience working with partners, software platforms, fintech, payments, or B2B technology ecosystems.
• Strong strategic, analytical, and problem-solving skills with a data-driven mindset.
• Ability to influence cross-functional stakeholders and execute in a fast-paced environment.
• Exceptional communication and relationship-building skills.
• Bachelor's degree or equivalent experience; payments or fintech experience preferred.