Director, Marketing Operations and Performance

Responsibilities

• Lead annual and quarterly marketing planning, ensuring priorities, investments, and resources align with Ellucian's business and growth objectives.
• Oversee the integrated marketing portfolio, including project intake, prioritization, resource allocation, dependencies, and strategic trade-offs.
• Drive improvements to Marketing's operating model by introducing streamlined processes, AI-enabled workflows, automation, and modern ways of working that increase productivity and execution speed.
• Partner with Marketing leaders to identify, evaluate, and prioritize high-impact AI and automation opportunities based on business value, feasibility, and measurable outcomes.
• Establish and continuously improve Marketing's operating cadence, governance, decision-making processes, and accountability frameworks.
• Lead cross-functional initiatives that improve collaboration, eliminate redundant activities, reduce bottlenecks, and strengthen execution across Marketing and the broader revenue organization.
• Own Marketing's KPI framework, performance targets, and business review processes, partnering with Analytics and Finance to evaluate results, marketing ROI, and opportunities for improvement.
• Translate marketing performance data into actionable insights, executive-level recommendations, and strategic decisions that improve business outcomes.
• Partner with Demand Generation, Sales Operations, and Marketing leadership to improve funnel performance, lead qualification, marketing-to-sales handoffs, and pipeline conversion.
• Support weekly, monthly, and quarterly performance reviews, ensuring key insights translate into clear action plans, accountability, and continuous improvement.

Requirements

• 10+ years of relevant experience in B2B marketing operations, marketing strategy, business operations, management consulting, or related leadership roles.
• Strong experience leading strategic planning, operational transformation, process improvement, and cross-functional initiatives within complex organizations.
• Demonstrated ability to leverage AI, automation, and emerging technologies to improve business processes, operational efficiency, and organizational performance.
• Experience developing and managing operating models, governance frameworks, strategic priorities, and performance management processes.
• Strong understanding of B2B marketing operations, including demand generation, account-based marketing (ABM), pipeline management, customer lifecycle, and sales alignment.
• Experience with budget planning, financial analysis, investment prioritization, resource optimization, and evaluating business performance.
• Ability to interpret marketing analytics and performance data, identify trends, and translate insights into actionable business recommendations without directly owning reporting production or MarTech administration.
• Proven ability to influence senior stakeholders, navigate competing priorities, and drive alignment across teams without direct authority.
• Experience leading organizational change, improving workflows, and driving adoption of new processes and technologies.
• Strong executive communication, presentation, analytical, and problem-solving skills.

Preferred

• Experience working within enterprise software, SaaS, or technology organizations.
• Background in management consulting, business transformation, or operational excellence.
• Experience implementing AI-powered workflows, intelligent automation, or technology-enabled business transformation initiatives.
• Familiarity with marketing technology ecosystems, CRM platforms, and marketing performance measurement tools.
• Experience supporting revenue operations, go-to-market transformation, or marketing and sales process alignment.
• Experience leading marketing operational improvements in a global or matrixed organization.

Benefits

• Comprehensive health coverage: medical, dental, and vision
• Flexible time off
• Thrive Flex Lifestyle Account (LSA) that allows you to contribute towards your health, financial or learning interests
• 401k w/ match & BrightPlan - to help you save for the future
• Parental Leave
• 5 charitable days to support the community that supports us
• Telemedicine
• Wellness
• Headspace Care (mental health)
• Wellbeats (virtual fitness classes)