Director, Marketing Operations – Email & Digital Subscriptions

Responsibilities

• Lead and develop a team of four Marketing Operations professionals.
• Own and continuously improve the technology and operational processes supporting email, newsletters, lifecycle marketing, CRM/CDP, and marketing automation.
• Partner with Marketing and Editorial to improve the performance, personalization, segmentation, and effectiveness of email and newsletter programs.
• Work closely with Product and Engineering to translate marketing needs into technical requirements and deliver new capabilities.
• Help oversee the technology supporting the digital customer journey, including websites, audience data, personalization, subscription offers, and customer communications.
• Diagnose and troubleshoot issues across platforms, data flows, integrations, campaigns, and customer experiences.
• Establish effective intake, prioritization, QA, governance, and release processes across multiple Hearst newspaper markets.
• Identify opportunities to use AI and automation to reduce manual work, improve efficiency, and enable Marketing teams to do more.
• Evaluate vendors and technology solutions and help ensure the MarTech ecosystem is scalable and well integrated.
• Build strong relationships across Marketing, Product, Engineering, BI, Editorial, Finance, and Customer Service.

Requirements

• Significant experience in Marketing Operations, preferably leading a Marketing Operations function or team.
• Deep, hands-on experience with email and/or newsletter operations, including segmentation, lifecycle communications, personalization, QA, testing, and optimization.
• Strong knowledge of MarTech platforms, marketing automation, CRM/CDP, and customer data.
• Experience partnering closely with Product and Engineering to build or improve marketing capabilities.
• Strong understanding of how data moves across marketing systems and the ability to troubleshoot issues and identify root causes.
• Experience managing and prioritizing competing requests across multiple stakeholders or business units.
• Proven people leadership experience.
• Strong business judgment and the ability to translate complex technical concepts into clear business decisions.
• Experience using AI and automation to improve marketing processes and team efficiency.

Preferred

• Experience in media, publishing, subscriptions, or consumer marketing.
• Experience supporting multiple brands, markets, or decentralized organizations.
• Experience with website/digital customer experiences, personalization, subscription offers, or checkout.
• Experience with platforms such as BlueConic, Sailthru, Salesforce, or comparable MarTech solutions.
• Familiarity with SQL, APIs, data integrations, or data activation.
• Experience evaluating vendors and implementing new marketing capabilities.

Benefits

• Our Benefits: At Hearst Newspapers we not only support our employees through personal and professional development, but we also believe in promoting each individual’s physical, financial and emotional wellbeing (and that of their family). Our industry-leading benefits include:
• - Physical Wellbeing: Medical, Dental, and Vision coverage to keep you and your family healthy.
• - Invest for the Future: Competitive retirement plan with matching program in most markets.
• - Generous Paid Time Off: Recharge with ample time off, including holidays and vacation.
• - Paid Parental Leave: Support for growing families, with paid leave for new parents.
• - Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones.
• - Emotional Wellbeing: Be your best self with our mental wellness benefits.
• - LGBTQ+ & Inclusive Health Services: Inclusive healthcare designed for every individual’s unique needs.
• - Fertility Coverage & Menopause Support: Helping you along every step of your family journey.
• - Pet Wellness Reimbursement & Rover Credits: We care about your pets, too – helping you keep them happy and healthy.