Senior Product Marketing Manager
True Talent Solutions Partners
Austin, TX (Remote)
$130K/yr - $160K/yrIn-houseFull-timeSenior level5+ years exp.
14 hrs ago
Director, Global Product Marketing
Newark, NJ (On-site)
$157K/yr – $213K/yrDirector/Executive8+ years expFull time
Posted 5 days ago
Job Summary
Own the end-to-end product marketing for Audible’s consumer launches, defining positioning and messaging, driving cross-functional go-to-market programs, leveraging customer insights, and communicating strategic plans to senior leadership.
- Lead data-driven GTM strategies for global product launches
- Partner with Product, Analytics, and Content teams to enhance membership value
- Drive awareness and adoption through compelling product stories and cross-functional collaboration
Job Description
Responsibilities
- Develop and lead data-driven, global GTM strategies for consumer product launches-defining positioning, messaging, targeting, success metrics and regional adaptation
- Continuously improve the value of membership by partnering with Product, Analytics and Content teams on new products, features, benefits and packaging
- Drive customer awareness, adoption, and engagement via compelling product stories in partnership with channel and surface marketers, country managers, and the corporate communications team
- Work in lockstep with our research team to uncover key customer insights and validate hypotheses; champion customer needs into winning marketing, product, and content investments; analyze post-launch performance and recommend enhancements on the path to product-market fit
- Communicate high-priority marketing strategies and plans to cross-functional senior leadership
Requirements
- 8+ years of professional non-internship marketing experience
- Bachelor’s degree in Business, Economics, Marketing or a related field of study
- Experience defining and executing end-to-end product marketing strategies, including positioning, messaging, and market launch plans for customer- centric products or features
- Experience building, executing, and scaling cross-functional marketing programs across multiple teams or stakeholders
- Experience using data and metrics to measure marketing impact, optimize campaigns, and inform strategic decisions
- Experience developing customer insights, competitive analysis, and messaging strategies that drive product adoption and engagement
- Experience presenting marketing strategies, metrics, and business recommendations to senior leadership
Preferred
- Experience flexing between big picture strategic decisions and granular tactical solutions
- Experience demonstrating the ability to drive positive change in an organization
- Experience with collaborative work and comfortable with ambiguity; attacks big problems with big ideas
- Proven analytics and business case development skills
- Experience in membership-based business models or creator-driven businesses
- Experience in digital content and/or media companies
Benefits
- comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
- 401(k) matching, paid time off, and parental leave
Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.
Salaries
Posted range
$157K/yr – $213K/yr
Taken straight from the job posting.
Product Marketing median pay in the United States
Most pay falls between $115K and $193K. Based on 3,134 salaries.
Marketing Team
Marketing Team Size
44,604 (6% of company)
Median Career Experience
19 years
Median Tenure
6.7 years
Marketing Roles Posted (Last 30 Days)
102
People
Marketing Leadership
Bonaire Le
Sr Manager, Head of Product, Marketing Measurement, CMO
At the company for 9 years 3 months
Steve Sloan
VP AWS Marketing
At the company for 14 years 7 months
Carmen Nestares
Vice President US Prime and Marketing Tech
At the company for 11 years 7 months
Paula Despins
Vice President, Amazon Ads, Measurement, Planning, and Amazon Marketing Cloud
At the company for 13 years 10 months
Funding
Total Funding
$8.1B
Last Raise
$8B
Post IPO Debt, 3 years ago
Funding History
- Jan 2023Post IPO Debt • $8B
- Jul 2001Post IPO Equity • $100M
- Jun 1996Series A • $8M
Traffic Signals
Monthly Visitors
3M
Monthly Google Ads Budget
$281
Traffic Source Mix
Search
46.3%
Direct
40.5%
Referral
9.1%
Social
2.6%
Paid
1.3%
Headcount Trend
Current headcount: ~765.9K
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
