Senior Product Marketing Manager

Responsibilities

• Develop positioning and messaging for customer segments, buyer personas, and markets.
• Audit existing materials, establish the product marketing playbook, and build the function from the ground up.
• Lead go-to-market strategy and execution for product, partner, and feature launches across four markets.
• Own sales enablement, including battlecards, competitive guidance, one-pagers, ROI calculators, demo scripts, and deal coaching.
• Partner with Product, Sales, Customer Success, and Marketing leaders to improve product discovery and adoption.
• Design AI-enabled workflows for competitive monitoring, customer research synthesis, content drafting, and enablement.
• Lead positioning and messaging strategy for a website rebuild.
• Turn customer interviews, win/loss data, and market signals into actionable insights and customer evidence.
• Develop customer advocates for references, case studies, and events, and advise regional marketing managers on messaging.

Requirements

• Five to eight years of B2B SaaS product marketing experience, including work with established teams and experience building a function from scratch.
• Experience owning product marketing for a SaaS business serving large organizations, with fast-paced sales cycles.
• Experience managing product marketing across multiple regions and working independently in an evolving environment.
• Background marketing to construction, property technology, or other conservative, process-heavy industries and technical or field-based buyers.
• Familiarity with construction platforms such as Procore or Autodesk Construction Cloud, AI/ML tools, CRM platforms, and marketing automation.
• Authorized to work in the United States without visa sponsorship.