Director of Content Strategy

Responsibilities

• Develop Content Strategy
• Create and lead a comprehensive content strategy that aligns with WeVote's mission, organizational goals, audience needs, and voter engagement objectives.
• Drive Audience Growth & Engagement
• Identify opportunities to expand audience reach, increase engagement, and strengthen relationships with voters, volunteers, donors, and supporters through strategic content initiatives.
• Lead Content Planning
• Oversee content roadmaps, editorial calendars, and campaign planning across blogs, newsletters, voter education resources, thought leadership content, and digital communications.
• Shape Organizational Messaging
• Develop messaging frameworks and content guidelines that ensure consistency across all channels while reinforcing WeVote's nonpartisan mission and brand voice.
• Collaborate Across Teams
• Partner with leaders across Product, Political Data, Communications, Marketing, Partnerships, and Volunteer Recruitment to identify content opportunities and align messaging efforts.

Requirements

• 3+ years of experience in content strategy, communications, digital marketing, content leadership, audience development, media, publishing, or related fields.
• Strategic Thinking
• Demonstrated ability to create and execute content strategies that drive awareness, engagement, audience growth, and organizational impact.
• Audience & Engagement Expertise
• Experience understanding audience needs, developing content journeys, and optimizing content performance across digital channels.
• Strong Communication Skills
• Exceptional writing, editing, messaging, and storytelling abilities with the ability to translate complex topics into clear, accessible content.
• Data-Informed Decision Making
• Comfortable using content analytics, engagement insights, and performance metrics to guide strategic decisions.
• Cross-Functional Leadership