Head of Content

Responsibilities

• Content Strategy by Buying Stage: You will map content to the questions buyers ask at each stage. Early on, they ask why the software layer matters to an AI cloud or an enterprise AI Factory. Then they ask how the best teams deliver a hyperscaler experience on their own hardware, and finally who else runs this in production. You’ll build separate tracks for AI cloud providers and enterprise buyers, including telcos launching GPU services, Fortune 500 AI Factories and platform teams running clusters across public and private cloud. You’ll also supply each quarterly campaign kit and the Field and ABM team with business cases, account-tailored pages, event follow-ups and nurture content.
• SEO & AEO Engine: You will lead search and AI answer engine strategy across our core topic clusters: managed clusters for AI clouds, Slurm and HPC, tenant isolation, bare metal and infrastructure, inference, and AI cloud economics. On the enterprise side, that includes return on AI infrastructure investment and one tenant experience across EKS, GKE, AKS and bare metal. Each cluster gets a pillar page, supporting technical posts and a clear path to a free trial, demo or conversation.
• Flagship Thought Leadership: You will own the annual State of the AI Cloud report and the content chapters of our year-long brand campaign. You’ll ghostwrite and place bylines, talks and points of view for our CEO and CTO, and build our enterprise narrative for AI Factories, telcos and platform teams.
• Content Production & Proof: You will run one content calendar with DevRel and Product Marketing. You’ll ramp to 2 to 3 SEO-led technical posts per week, one webinar per month, two benchmarks or reference architectures a year and four new customer stories a year, including a telco and an AI Factory. You’ll also build the AI-assisted workflows for research, drafting, technical review and repurposing that let a small team hit this volume without lowering the bar.
• Quality & Measurement: You will hold the bar on every claim: grounded in approved proof, technically correct, on brand and precise about the specific isolation boundary. You’ll baseline organic, AI referral and conversion metrics, set targets, and report content’s contribution to sourced and influenced pipeline.
• Early Impact: In your first 30 days, you’ll complete an SEO and AEO audit and deliver a prioritized plan. Within 3 months, organic and AI referral traffic will grow and convert better to trials, demos and conversations, and vCluster Labs will appear in AI answer engine results for our top category prompts. By the end of 2027, content will be attached to a growing share of Tier 1 and Tier 2 opportunities.

Requirements

• Content Leadership: 10+ years in B2B content marketing, including at least 5 years leading content strategy for technical or infrastructure products sold to enterprise buyers. Your portfolio shows both category-defining thought leadership and content that measurably drove pipeline.
• Writing & Editing Craft: You can interview a principal engineer and turn it into a piece a CTO forwards.
• Search Expertise: Deep, current SEO experience and a working point of view on AEO and generative search. You’re fluent in GA4, Search Console, Ahrefs or Semrush, and a CMS such as Webflow.
• AI-Native Content Production: You use AI tools such as Claude, alongside research, SEO and AEO platforms, to produce deeply technical content of exceptional quality. You know where these tools speed you up, where they fall short, and how to verify every technical claim before it ships.
• Technical Curiosity: You’re comfortable with cloud infrastructure, Kubernetes, HPC or GPU computing concepts, and you want to go deeper.
• Cross-Functional Leadership: Experience running a content calendar across DevRel, Product Marketing, freelancers and agencies.

Preferred

• AI & Developer Markets: Experience in AI infrastructure, open source or developer tools, including marketing to enterprise platform engineering and infrastructure teams.
• Research & Analyst Relations: Experience producing research reports or working with industry analysts.
• Executive Voice: A track record of executive ghostwriting and media placement.

Benefits

• Competitive Salary: We offer a competitive compensation package, including equity.
• Premium Insurance: Health, dental, vision, and life Insurance, including plans for you and eligible dependents (benefits vary depending on country).
• Flexible Working Schedule: You have a doctor’s appointment or need to head to the supermarket to get groceries at 2pm? We won’t have an issue with that. To us, results matter more than clocking in and out at the same time every day.
• Workplace Flexibility: We’re very flexible about where you work. We know things can change in life and we’re happy to adjust the work environment for you along the way.