Manager, Content Strategy

Responsibilities

• Own and execute global content strategies aligned with CGT business priorities, upstream marketing strategy, portfolio positioning, value propositions, and customer needs.
• Serve as a subject matter expert for translating complex scientific, technical, workflow, and product information into clear, accurate, audience-appropriate content across presentations, brochures, case studies, thought-leadership materials, conference assets, training materials, and other commercial and marketing communications.
• Provide strategic content direction to internal subject-matter experts, agency partners, and external collaborators, integrating scientific expertise and commercial objectives into credible, differentiated, and consistent communications.
• Establish and govern global content plans, editorial calendars, asset priorities, and approval workflows to support business milestones, launches, campaigns, conferences, and commercialization initiatives.
• Set content quality standards and direct the review and optimization of materials to ensure scientific and technical accuracy, market relevance, accessibility, brand alignment, and consistency across audiences and regions.
• Lead content strategy and execution for complex global and regional campaigns, conferences, product initiatives, and customer-engagement programs across multiple technologies, customer segments, and markets.
• Define and guide the development of sales-enablement frameworks, presentations, technical materials, case studies, and customer-facing tools that support product understanding, customer engagement, account development, and adoption objectives.
• Own messaging and content strategy for priority industry events, including presentations, customer-engagement materials, thought leadership, and post-event communications
• Establish structured feedback mechanisms with regional, commercial, and field teams and use resulting insights to improve content relevance, usability, scientific depth, and alignment with customer decision needs.
• Serve as the functional content and messaging advisor to Corporate Communications, Marketing, Product Management, Commercial, and regional teams, ensuring consistent messaging, branding, and compliance across all communications.

Requirements

• Bachelor’s degree in Marketing, Communications, Life Sciences, Business, or a related field; advanced degree preferred.
• 8+ years of experience in content marketing, product marketing, scientific communications, downstream marketing, or related commercial communications within life sciences, biotechnology, medical technology, or biopharmaceutical industries.
• Demonstrated ability to translate complex scientific, technical, product, and workflow information into clear, credible content for technical and nontechnical audiences.
• Experience developing content for omnichannel campaigns, conferences, customer communications, sales-enablement materials, and digital channels.
• Knowledge of cell and gene therapy, bioprocessing, advanced therapies, or related markets preferred.
• Experience coordinating content review with scientific, Regulatory, Legal, Quality, and Corporate Communications stakeholders.
• Ability to travel up to 15%, including internationally as required.

Benefits

• Our benefits and programs are comprehensive and thoughtfully crafted to ensure our colleagues live healthy lives and have support when it matters most. Benefits offered include a 401(k) plan with company contributions, paid vacation, holiday and personal days, employee assistance program, and health benefits to include medical, prescription drug, dental and vision coverage.