Content Strategist

Responsibilities

• Discovery and requirements gathering: Plan and lead content discovery sessions with client stakeholders. Come prepared, ask the questions that surface real business goals and user needs, and synthesize findings into clear strategic direction.
• Content audits and gap analysis: Audit existing content and competitive or comparable sites. Identify what to keep, revise, consolidate, or create, and turn findings into recommendations clients can act on.
• Information architecture: Define sitemaps, navigation, and page hierarchies that support user journeys and business goals, in partnership with the design team.
• Content modeling: Partner with Business Analysts, development and design to define content types, fields, taxonomies, and relationships that make the strategy scalable in the CMS.
• Strategy artifacts: Produce page-level content outlines, wireframes, and component-level content requirements that achieve alignment with the client and inform design.
• Handoff to implementation: Package strategy so implementation and content production teams can execute it: clear page requirements, content guidance, and answers to open questions. Stay available to resolve strategic questions as content is produced.
• Client partnership: Present and defend strategic recommendations to clients, guide stakeholders through tradeoffs, and build trust as a strategic advisor.

Requirements

• 4 or more years in content strategy, UX strategy, or information architecture, with at least 2 years leading strategy work directly with clients.
• Demonstrated experience planning and facilitating discovery workshops and aligning client stakeholders.
• A portfolio or work samples showing content strategy, sitemaps, content models, page strategies, or wireframes you owned.
• Working knowledge of UX design and development workflows, and comfort collaborating across disciplines.
• Experience defining content types, taxonomies, and structures for CMS-driven sites (CMS-agnostic; WordPress, AEM, or similar).
• Experience conducting content audits and turning findings into strategic recommendations.
• Experience handing off strategy to design, development, or content production teams.
• Agency experience preferred, including managing multiple projects concurrently.
• Hospitality, travel, or luxury brand experience is a plus.
• Experience or interest in using AI tools to support research, audits, synthesis, and strategy deliverables.

Preferred

• Hospitality, travel, or luxury brand experience is a plus.
• Experience or interest in using AI tools to support research, audits, synthesis, and strategy deliverables.
• Agency experience preferred, including managing multiple projects concurrently.

Benefits

• Health insurance (company pays 100% of monthly employee premium)
• Dental insurance (company pays 100% of monthly employee premium)
• Vision insurance (company pays 100% of monthly employee premium)
• Life insurance (company pays 100% of monthly employee premium)
• Pet insurance & benefits
• Flexible paid time off policy
• Paid time off for all major holidays